Magnolia vs. Salesforce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnolia
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead. From humble beginnings in Basel, Magnolia's…N/A
Salesforce Experience Cloud
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Pricing
MagnoliaSalesforce Experience Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagnoliaSalesforce Experience Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MagnoliaSalesforce Experience Cloud
Top Pros
Top Cons
Features
MagnoliaSalesforce Experience Cloud
Security
Comparison of Security features of Product A and Product B
Magnolia
8.0
70 Ratings
0% below category average
Salesforce Experience Cloud
10.0
1 Ratings
22% above category average
Role-based user permissions8.070 Ratings10.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magnolia
8.0
69 Ratings
4% above category average
Salesforce Experience Cloud
10.0
1 Ratings
21% above category average
API8.462 Ratings10.01 Ratings
Internationalization / multi-language7.562 Ratings10.01 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magnolia
8.0
75 Ratings
5% above category average
Salesforce Experience Cloud
9.3
1 Ratings
21% above category average
WYSIWYG editor8.566 Ratings8.01 Ratings
Code quality / cleanliness8.466 Ratings10.01 Ratings
Admin section8.071 Ratings10.01 Ratings
Page templates8.973 Ratings10.01 Ratings
Library of website themes7.01 Ratings8.01 Ratings
Mobile optimization / responsive design8.564 Ratings10.01 Ratings
Publishing workflow7.574 Ratings10.01 Ratings
Form generator7.059 Ratings8.01 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magnolia
7.5
70 Ratings
2% above category average
Salesforce Experience Cloud
8.6
1 Ratings
20% above category average
Content taxonomy7.564 Ratings9.01 Ratings
SEO support7.164 Ratings8.01 Ratings
Bulk management7.858 Ratings8.01 Ratings
Availability / breadth of extensions8.063 Ratings8.01 Ratings
Community / comment management7.152 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Magnolia
-
Ratings
Salesforce Experience Cloud
8.0
1 Ratings
10% below category average
Conversion tracking00 Ratings8.01 Ratings
Test reporting00 Ratings8.01 Ratings
Funnel Analysis00 Ratings8.01 Ratings
User Segmentation00 Ratings8.01 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Magnolia
-
Ratings
Salesforce Experience Cloud
10.0
1 Ratings
8% above category average
Campaign management00 Ratings10.01 Ratings
Cloud enablement00 Ratings10.01 Ratings
Content aggregation00 Ratings10.01 Ratings
Content classification00 Ratings10.01 Ratings
Multi-channel content personalization00 Ratings10.01 Ratings
Customer data analytics00 Ratings10.01 Ratings
DXP Third-Party Integrations00 Ratings10.01 Ratings
Multi-website management00 Ratings10.01 Ratings
Digital asset management00 Ratings10.01 Ratings
Editorial workflows and task management00 Ratings10.01 Ratings
Best Alternatives
MagnoliaSalesforce Experience Cloud
Small Businesses
Divi
Divi
Score 9.9 out of 10
Progress Sitefinity
Progress Sitefinity
Score 7.6 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagnoliaSalesforce Experience Cloud
Likelihood to Recommend
8.0
(79 ratings)
10.0
(52 ratings)
Likelihood to Renew
8.1
(9 ratings)
-
(0 ratings)
Usability
8.0
(69 ratings)
9.4
(4 ratings)
Performance
8.5
(68 ratings)
9.1
(5 ratings)
Support Rating
9.1
(3 ratings)
7.7
(17 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.4
(4 ratings)
User Testimonials
MagnoliaSalesforce Experience Cloud
Likelihood to Recommend
Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
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Salesforce
Salesforce Experience Cloud is well-suited for organizations that have clients who periodically or routinely need to access historical data or documents. The product also offers an exceptionally effective tool to engage with customers around support/service issues and the entire Case management functionality built into the Salesforce platform. The product might be less well-suited in environments where there is exceptionally high staff turnover within customer accounts, or where there is a substantial lack of very basic computer skills.
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Pros
Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
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Salesforce
  • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
  • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
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Cons
Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
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Salesforce
  • The documentation for implementing Experience Cloud can be a bit confusing as their rebranding hasn't made it's way into all articles, resulting in different terminology being used to refer to the same thing
  • Some things are not as intuitive regarding their customizability, so there's a bit of a learning curve (i.e. Lightning apps can't be used to customize layouts in Experience Cloud)
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Likelihood to Renew
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Salesforce
No answers on this topic
Usability
Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
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Salesforce
Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
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Performance
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Salesforce
It's delivered on our original requirements and we've found ways to grow its usage. We continue to build on our original success and we can report our data out to leadership to show a true return on investment which is great for growing support and expanding uses for the system.
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Support Rating
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Salesforce
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
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Alternatives Considered
Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
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Salesforce
I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, financial aid, and registration. We also had to do our work and then log out before asking a questions of another department. Sometimes simultaneous use was necessary. However, this was years ago and they may have since updated the program.
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Return on Investment
Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
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Salesforce
  • Improved online admission application completion rates from mid-60%s to mid-80%s.
  • Positive user experience from start-to-finish to leverage one data system for all prospective student data
  • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
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ScreenShots

Magnolia Screenshots

Screenshot of the customer experience: Brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of Magnolia's native analytics integration framework, used to take advantage of data directly in the authoring UI, coupled to content.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.