Likelihood to Recommend
Mailchimp is a good choice for small businesses who need a simple e-newsletter solution. Most small businesses cannot afford fancy solutions or mail servers, and they need affordable options to maintain subscriber lists and create and send out email newsletters. Creating a basic subscriber form or opt-in link is fairly easy to do, and our web developers do not have issues adding them to a website.
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SendFox is perfect for when you are needing to send emails irregularly to a medium-sized list and don't want high fees. Whilst there aren't fancy templates like other services, this can be perfect if you are just wanting to send simple, quick emails vs more in-depth graphical ones. It's great for smaller businesses as well due to the low cost.
Read full review Pros Easy form building gets you up and running quickly. Segmentation of contacts allows for grouping of contacts for email blasts. Drag 'n drop email builders can create industry standard emails that look great. Embed codes for websites which can be easily copy and pasted onto websites for instant usage. Read full review Easy to send emails as an automated sequence or single blast email. Can break customers into separate lists but still only charged per contact. Charges as a lifetime deal for so many contacts rather than monthly. Read full review Cons The customer service could be better, unless you pay a premium fee you are only able to get help through email - no phone calls. Even though we did pay a premium to be able to request help through phone calls, it was still a bit hard to get an appointment set to do so. Since Mailchimp is a huge email marketing application with millions of users, you have to go into it knowing that features/services won't be changed upon request and if an issue was coming from a small account it wouldn't be of enough relevance for them to necessarily take action on it. Read full review More customization in the email builder. More customization on the smart pages (aka Landing page). Forms have low customization and older style graphical look. Read full review Likelihood to Renew
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review Usability
Mailchimp has a clean interface and the concepts within the application are really clear. That's why the ramp-up is so easy - they do a great job of avoiding jargon and unnecessary steps in the sending of emails. Designing an email with Mailchimp is as WYSIWYG as you can get, which is a good thing.
Read full review Reliability and Availability
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review Performance
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review Implementation Rating
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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I did take a look at
when it came out. But it didn't offer a free migration tool for the free plan. Therefore I didn't get a chance to try it out. Again, their interface to set up drip email sequences (at the time) was something I didn't understand. It may have changed by now, but I am not sure. Mailchimp is intuitive and easy to understand & use.
Read full review Mailchimp
costs a lot once you get into the 4000 contacts range and features that SendFox has integrated are in a higher cost plan from
. Drip is in a similar range cost-wise. It costs more per month than I paid all up. For a business that relies on email marketing as an income strategy, these tools are perfect, but for my business which uses it intermittently to supplement things like group challenges, it's more applicable to go with a tool like SendFox.
Read full review Scalability
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review Return on Investment It imports coded templates and sends follow-up emails based on clicks, opens, etc. It's an effective email marketing tool with a friendly interface that educates and assists customers. It has social media management, landing page creation, inbound marketing, and CRM integrations. Read full review It's been the service I've used for daily emails for group challenges - Meaning that I had a service that was cheaper than others AND was reliable. When the customers got the emails reliably, I retained them, customers. It has been less flexible in terms of customization - This hasn't had a tangible benefit but may have had a lead-on effect of the emails not always looking as professional to the customer. It is much cheaper than other services meaning I've saved likely $2000+ based on the size of my email list (which is a lot for my small business!). Read full review ScreenShots