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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pinpointe On-Demand

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.

    $74

    Contacts, Email Volume

    Pricing
    MailerLitePinpointe On-Demand
    Editions & Modules
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Standard Edition
    $74+
    Contacts, Email Volume
    Enterprise Edition
    $390+
    Per User; Email Volume
    Offerings
    Pricing Offerings
    MailerLitePinpointe On-Demand
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.—
    More Pricing Information
    Community Pulse
    MailerLitePinpointe On-Demand
    Considered Both Products
    Mailerlite
    No answer on this topic
    Pinpointe On-Demand
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    79 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    78 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    79 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    71 Answers
    No answers on this topic
    Features
    MailerLitePinpointe On-Demand
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailerLite and Pinpointe On-Demand
    Feature
    MailerLite
    8.9
    88 Ratings
    10% above category average
    Pinpointe On-Demand
    9.0
    7 Ratings
    11% above category average
    WYSIWYG email editor9.577 Ratings9.17 Ratings
    Dynamic content9.169 Ratings9.16 Ratings
    Ability to test dynamic content7.863 Ratings9.16 Ratings
    Landing pages8.666 Ratings8.53 Ratings
    A/B testing8.854 Ratings9.16 Ratings
    Mobile optimization8.569 Ratings9.17 Ratings
    Email deliverability reporting9.377 Ratings9.17 Ratings
    List management9.376 Ratings9.17 Ratings
    Triggered drip sequences9.151 Ratings9.14 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailerLite and Pinpointe On-Demand
    Feature
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Pinpointe On-Demand
    9.3
    7 Ratings
    20% above category average
    Dashboards6.01 Ratings9.17 Ratings
    Standard reports8.976 Ratings9.17 Ratings
    Custom reports6.01 Ratings9.66 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of MailerLite and Pinpointe On-Demand
    Feature
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Pinpointe On-Demand
    -
    Ratings
    Email Previews9.569 Ratings00 Ratings
    Best Alternatives
    MailerLitePinpointe On-Demand
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailerLitePinpointe On-Demand
    Likelihood to Recommend
    9.4
    (93 ratings)
    9.1
    (9 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.0
    (3 ratings)
    Usability
    9.4
    (30 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (5 ratings)
    9.1
    (1 ratings)
    User Testimonials
    MailerLitePinpointe On-Demand
    Likelihood to Recommend
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
    Read full review
    Pros
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Pinpointe On-Demand
    • The detailed statistics page is really helpful.
    • Excellent and flexible Builder.
    • Customer Service responds within one hour.
    • Stock photos included.
    • Database separation & sub-accounts.
    • Excellent multi-inbox previewer available.
    • Responsive templates.
    • Invaluable webinars and training.
    Read full review
    Cons
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Pinpointe On-Demand
    • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
    Incentivized
    Read full review
    Likelihood to Renew
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
    Read full review
    Usability
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Pinpointe On-Demand
    No answers on this topic
    Support Rating
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Pinpointe On-Demand
    They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
    Read full review
    Alternatives Considered
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
    Incentivized
    Read full review
    Return on Investment
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    Pinpointe On-Demand
    • Our ROI has gone up significantly since using Pinpointe.
    • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
    • Our emails show up white-labeled so it is our own branding on all emails.
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations

    Pinpointe On-Demand Screenshots

    Screenshot of Industry Leading Reporting & AnalyticsScreenshot of Drag n Drop builder - create mobile friendly, responsive emails in 5 minutes!Screenshot of Compare, Analyze historic trendsScreenshot of Make your campaign stand out - Over 40,000 stock images - freeScreenshot of Improve User engagement - set up Preference CentersScreenshot of Send with confidence. Preview your email in the top 25+ inboxes