MailerLite vs. ReachMail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.6 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that…
$10
per month
ReachMail
Score 9.3 out of 10
N/A
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
$9
per month
Pricing
MailerLiteReachMail
Editions & Modules
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Basic
$9.00
per month
Prro
$29.00
per month
Offerings
Pricing Offerings
MailerLiteReachMail
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.—
More Pricing Information
Features
MailerLiteReachMail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.9
66 Ratings
10% above category average
ReachMail
9.2
9 Ratings
14% above category average
WYSIWYG email editor9.558 Ratings9.07 Ratings
Dynamic content9.253 Ratings10.06 Ratings
Ability to test dynamic content7.547 Ratings10.06 Ratings
Landing pages8.254 Ratings5.14 Ratings
A/B testing9.341 Ratings10.05 Ratings
Mobile optimization8.651 Ratings9.05 Ratings
Email deliverability reporting9.560 Ratings10.08 Ratings
List management9.660 Ratings10.09 Ratings
Triggered drip sequences9.038 Ratings10.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
6.9
60 Ratings
11% below category average
ReachMail
9.7
9 Ratings
23% above category average
Dashboards6.01 Ratings10.08 Ratings
Standard reports8.860 Ratings9.09 Ratings
Custom reports6.01 Ratings10.05 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
8.9
51 Ratings
7% above category average
ReachMail
9.8
1 Ratings
17% above category average
Email Previews8.951 Ratings10.01 Ratings
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings9.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings9.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Best Alternatives
MailerLiteReachMail
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLiteReachMail
Likelihood to Recommend
9.1
(70 ratings)
10.0
(11 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
9.1
(7 ratings)
10.0
(2 ratings)
Support Rating
9.4
(4 ratings)
-
(0 ratings)
User Testimonials
MailerLiteReachMail
Likelihood to Recommend
Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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ReachMail, Inc
The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
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Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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ReachMail, Inc
  • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
  • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
  • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
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Cons
Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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ReachMail, Inc
  • There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
  • It would save a lot of time if we had the ability to upload multiple images or assets at once.
  • There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
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Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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ReachMail, Inc
No answers on this topic
Usability
Mailerlite
I moved from another provider 8 years ago, no regrets at all! So easy to use, and the support team are simply excellent
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ReachMail, Inc
Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals
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Support Rating
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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ReachMail, Inc
No answers on this topic
Alternatives Considered
Mailerlite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
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ReachMail, Inc
In my opinion, ReachMail is a good competitor to Mailchimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has been the most useful, for me personally and my team
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Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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ReachMail, Inc
  • None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.
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ScreenShots

MailerLite Screenshots

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