MailerLite vs. Yesmail360i

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Yesmail360i
Score 7.9 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Pricing
MailerLiteYesmail360i
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
No answers on this topic
Offerings
Pricing Offerings
MailerLiteYesmail360i
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
MailerLiteYesmail360i
Features
MailerLiteYesmail360i
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.8
88 Ratings
9% above category average
Yesmail360i
9.9
5 Ratings
21% above category average
WYSIWYG email editor9.577 Ratings9.95 Ratings
Dynamic content9.069 Ratings9.93 Ratings
Ability to test dynamic content7.563 Ratings9.93 Ratings
Landing pages8.566 Ratings9.82 Ratings
A/B testing8.854 Ratings9.94 Ratings
Mobile optimization8.469 Ratings9.93 Ratings
Email deliverability reporting9.377 Ratings10.03 Ratings
List management9.276 Ratings9.94 Ratings
Triggered drip sequences9.051 Ratings9.93 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
6.9
76 Ratings
11% below category average
Yesmail360i
9.9
4 Ratings
25% above category average
Dashboards6.01 Ratings9.94 Ratings
Standard reports8.876 Ratings9.94 Ratings
Custom reports6.01 Ratings9.94 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.4
69 Ratings
15% above category average
Yesmail360i
-
Ratings
Email Previews9.469 Ratings00 Ratings
Best Alternatives
MailerLiteYesmail360i
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLiteYesmail360i
Likelihood to Recommend
9.0
(88 ratings)
10.0
(8 ratings)
Likelihood to Renew
9.1
(2 ratings)
3.9
(4 ratings)
Usability
9.2
(25 ratings)
5.0
(1 ratings)
Support Rating
9.4
(4 ratings)
9.0
(1 ratings)
User Testimonials
MailerLiteYesmail360i
Likelihood to Recommend
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
Read full review
Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Read full review
Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
Read full review
Cons
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
Read full review
Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
Read full review
Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
Read full review
Usability
Mailerlite
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
Read full review
Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
Read full review
Support Rating
Mailerlite
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
Read full review
Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
Read full review
Alternatives Considered
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Read full review
Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
Read full review
Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
Read full review
ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations