What users are saying about
29 Ratings
71 Ratings
29 Ratings
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Score 8.6 out of 100
71 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

MailerLite

MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Katie McKinlay | TrustRadius Reviewer

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MailerLite
9.1
Zoho Campaigns
7.6
WYSIWYG email editor
MailerLite
8.7
Zoho Campaigns
7.0
Dynamic content
MailerLite
9.6
Zoho Campaigns
7.8
Ability to test dynamic content
MailerLite
9.6
Zoho Campaigns
7.0
Landing pages
MailerLite
7.5
Zoho Campaigns
7.9
A/B testing
MailerLite
9.6
Zoho Campaigns
8.1
Mobile optimization
MailerLite
9.6
Zoho Campaigns
7.0
Email deliverability reporting
MailerLite
8.3
Zoho Campaigns
7.8
List management
MailerLite
9.6
Zoho Campaigns
7.4
Triggered drip sequences
MailerLite
9.1
Zoho Campaigns
8.1

Reporting & Analytics

MailerLite
7.2
Zoho Campaigns
7.4
Dashboards
MailerLite
6.0
Zoho Campaigns
7.7
Standard reports
MailerLite
9.6
Zoho Campaigns
7.5
Custom reports
MailerLite
6.0
Zoho Campaigns
6.9

Pros

MailerLite

  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
Akram Hasan Sharkar | TrustRadius Reviewer

Zoho Campaigns

  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign | TrustRadius Reviewer

Cons

MailerLite

  • Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
  • They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
  • The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Zoho Campaigns

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca | TrustRadius Reviewer

Likelihood to Renew

MailerLite

No score
No answers yet
No answers on this topic

Zoho Campaigns

Zoho Campaigns 10.0
Based on 1 answer
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer

Alternatives Considered

MailerLite

Compared to products like Constant Contact, MailerLite is much more cost appropriate, and is easier to use. The only downside is that Constant Contact has some additional functionality for live events that MailerLite doesn't offer, like text to join, but unless you are speaking at or holding live events often the added cost for Constant Contact doesn't make sense for startups or small businesses.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major applications all for less cost than just Quickbooks.
Matthew Christensen | TrustRadius Reviewer

Return on Investment

MailerLite

  • While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
  • There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.
Abigail Nwaocha | TrustRadius Reviewer

Zoho Campaigns

  • As mentioned before, Zoho Campaigns is a great value for money if you are tight on budget. As the yearly charges are very affordable.
  • It may not match up to the deliverability robustness of Mailchimp, but the additional features like integration, support and ease-of-use make it a great investment and a better return.
  • The best ROI can be availed when bought under Zoho One - suite which is a complete CRM solution and offers the best of the integrations.
Sitanshu Mehrotra | TrustRadius Reviewer

Screenshots

Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* 2500 subscribers

MailerLite Editions & Modules

Edition
Premium plan$101
Forever free plan$01
Premium plan for small business$502
Premium plan for medium businesses$503
  1. 1,000 subscribers
  2. 10,000 subscribers
  3. 50,000 subscribers
Additional Pricing Details

Zoho Campaigns

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho Campaigns Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

MailerLite
9.4
Zoho Campaigns
7.4

Likelihood to Renew

MailerLite
Zoho Campaigns
10.0

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