Makesbridge vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
MakesbridgeTwilio SendGrid
Editions & Modules
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
MakesbridgeTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Community Pulse
MakesbridgeTwilio SendGrid
Top Pros
Top Cons
Features
MakesbridgeTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Makesbridge
7.7
7 Ratings
1% below category average
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor6.97 Ratings7.733 Ratings
Dynamic content8.05 Ratings7.936 Ratings
Ability to test dynamic content8.06 Ratings8.034 Ratings
Landing pages7.04 Ratings7.522 Ratings
A/B testing8.45 Ratings8.526 Ratings
Mobile optimization7.96 Ratings9.034 Ratings
Email deliverability reporting8.27 Ratings7.546 Ratings
List management7.27 Ratings5.840 Ratings
Triggered drip sequences8.26 Ratings7.520 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
5% above category average
Twilio SendGrid
-
Ratings
Lead nurturing automation8.26 Ratings00 Ratings
Lead scoring and grading7.66 Ratings00 Ratings
Data quality management8.26 Ratings00 Ratings
Automated sales alerts and tasks8.26 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
6% above category average
Twilio SendGrid
-
Ratings
Calendaring7.76 Ratings00 Ratings
Event/webinar marketing8.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Makesbridge
8.8
6 Ratings
16% above category average
Twilio SendGrid
-
Ratings
Social sharing and campaigns8.54 Ratings00 Ratings
Social profile integration9.13 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Makesbridge
8.0
7 Ratings
6% above category average
Twilio SendGrid
8.0
46 Ratings
3% above category average
Dashboards7.67 Ratings8.544 Ratings
Standard reports8.47 Ratings8.544 Ratings
Custom reports8.17 Ratings7.028 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Makesbridge
7.6
6 Ratings
0% above category average
Twilio SendGrid
-
Ratings
API7.14 Ratings00 Ratings
Role-based workflow & approvals8.15 Ratings00 Ratings
Customizability7.26 Ratings00 Ratings
Integration with Salesforce.com8.26 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Makesbridge
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
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MakesbridgeTwilio SendGrid
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User Ratings
MakesbridgeTwilio SendGrid
Likelihood to Recommend
8.2
(7 ratings)
5.5
(57 ratings)
Likelihood to Renew
9.1
(2 ratings)
7.0
(1 ratings)
Usability
8.8
(2 ratings)
1.0
(4 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(2 ratings)
3.0
(9 ratings)
Online Training
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
MakesbridgeTwilio SendGrid
Likelihood to Recommend
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Twilio
No answers on this topic
Usability
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Reliability and Availability
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
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Twilio
No answers on this topic
Performance
Makesbridge Technology
Best tech support in the software industry.
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Twilio
No answers on this topic
Support Rating
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.