What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
173 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Mapp Intelligence, powered by Webtrekk
VWO
7.5
a/b experiment testing
Mapp Intelligence, powered by Webtrekk
VWO
8.2
Split URL testing
Mapp Intelligence, powered by Webtrekk
VWO
9.1
Multivariate testing
Mapp Intelligence, powered by Webtrekk
VWO
7.7
Multi-page/funnel testing
Mapp Intelligence, powered by Webtrekk
VWO
6.4
Cross-browser testing
Mapp Intelligence, powered by Webtrekk
VWO
8.2
Test significance
Mapp Intelligence, powered by Webtrekk
VWO
7.3
Visual / WYSIWYG editor
Mapp Intelligence, powered by Webtrekk
VWO
7.3
Advanced code editor
Mapp Intelligence, powered by Webtrekk
VWO
9.1
Visitor recordings
Mapp Intelligence, powered by Webtrekk
VWO
6.4
Preview mode
Mapp Intelligence, powered by Webtrekk
VWO
6.4
Test duration calculator
Mapp Intelligence, powered by Webtrekk
VWO
6.4

Audience Segmentation & Targeting

Mapp Intelligence, powered by Webtrekk
VWO
8.2
Standard visitor segmentation
Mapp Intelligence, powered by Webtrekk
VWO
9.1
Behavioral visitor segmentation
Mapp Intelligence, powered by Webtrekk
VWO
7.3
Traffic allocation control
Mapp Intelligence, powered by Webtrekk
VWO
9.1
Website personalization
Mapp Intelligence, powered by Webtrekk
VWO
7.3

Results and Analysis

Mapp Intelligence, powered by Webtrekk
VWO
7.0
Heatmap tool
Mapp Intelligence, powered by Webtrekk
VWO
6.4
Click analytics
Mapp Intelligence, powered by Webtrekk
VWO
6.4
Scroll maps
Mapp Intelligence, powered by Webtrekk
VWO
6.4
Conversion tracking
Mapp Intelligence, powered by Webtrekk
VWO
8.2
Goal tracking
Mapp Intelligence, powered by Webtrekk
VWO
8.2
Test reporting
Mapp Intelligence, powered by Webtrekk
VWO
7.3
Results segmentation
Mapp Intelligence, powered by Webtrekk
VWO
5.5
Experiments results dashboard
Mapp Intelligence, powered by Webtrekk
VWO
8.2

Pros

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen | TrustRadius Reviewer

Cons

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Support Rating

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Implementation Rating

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman | TrustRadius Reviewer

Alternatives Considered

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate | TrustRadius Reviewer

Return on Investment

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan | TrustRadius Reviewer

Screenshots

Mapp Intelligence, powered by Webtrekk

Pricing Details

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mapp Intelligence, powered by Webtrekk Editions & Modules

Additional Pricing Details
Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Rating Summary

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk
9.0
VWO
7.9

Likelihood to Renew

Mapp Intelligence, powered by Webtrekk
VWO
8.7

Usability

Mapp Intelligence, powered by Webtrekk
VWO
8.2

Reliability and Availability

Mapp Intelligence, powered by Webtrekk
VWO
9.1

Performance

Mapp Intelligence, powered by Webtrekk
VWO
8.2

Support Rating

Mapp Intelligence, powered by Webtrekk
8.0
VWO
9.1

Online Training

Mapp Intelligence, powered by Webtrekk
VWO
6.4

Implementation Rating

Mapp Intelligence, powered by Webtrekk
VWO
9.1

Scalability

Mapp Intelligence, powered by Webtrekk
VWO
8.2

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