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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    marketgoo

    Score9.4 out of 10
    N/AMarketGoo provides intuitive search engine optimization and web marketing tools aimed specifically at SMBs.

    $29.97

    per website

    Moz Link Explorer

    Score8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    Pricing
    marketgooMoz Link Explorer
    Editions & Modules
    marketgoo Pro
    $29.97
    per website
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Offerings
    Pricing Offerings
    marketgooMoz Link Explorer
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    marketgooMoz Link Explorer
    Considered Both Products
    marketgoo
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    marketgooMoz Link Explorer
    SEO
    Comparison of SEO features of marketgoo and Moz Link Explorer
    Feature
    marketgoo
    9.0
    1 Ratings
    16% above category average
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    Keyword analysis8.01 Ratings8.35 Ratings
    Page grader8.01 Ratings7.55 Ratings
    Competitive analysis8.01 Ratings9.08 Ratings
    Site audit / diagnostics10.01 Ratings8.56 Ratings
    Site recommendations10.01 Ratings8.05 Ratings
    Task management10.01 Ratings5.96 Ratings
    Backlink management00 Ratings9.07 Ratings
    SERP ranking tracking00 Ratings8.36 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of marketgoo and Moz Link Explorer
    Feature
    marketgoo
    10.0
    1 Ratings
    17% above category average
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    Integration with web analytics tools10.01 Ratings9.04 Ratings
    Multi-domain support00 Ratings5.45 Ratings
    SEO Channels
    Comparison of SEO Channels features of marketgoo and Moz Link Explorer
    Feature
    marketgoo
    -
    Ratings
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    Local SEO00 Ratings8.36 Ratings
    Social SEO00 Ratings7.55 Ratings
    Mobile SEO00 Ratings7.55 Ratings
    Global SEO00 Ratings6.54 Ratings
    Best Alternatives
    marketgooMoz Link Explorer
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    marketgooMoz Link Explorer
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.6
    (2 ratings)
    User Testimonials
    marketgooMoz Link Explorer
    Likelihood to Recommend
    marketgoo
    Literally, my website traffic more than doubled in a few weeks after implementing MarketGoo. I continue to improve my rankings as well. I have used Google Analytics, Google Search Console. I have explored www.Moz.com, www.RabbitSEO.com, and countless blogs, Youtube videos, and podcasts on SEO. Hands down MarketGoo beats them all with their clarity, results, and ease of use. I also have consistently received immediate replies to my questions with individualized answers to my specific issues. Truly, this is the perfect solution for small businesses that want to pour as much energy into creative content building and as little as possible on getting great SEO results. I love MarketGoo!
    Incentivized
    Read full review
    iContact
    It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
    Incentivized
    Read full review
    Pros
    marketgoo
    • The most helpful feature of MarketGoo is that it shares a simple plan to optimize your website in layman's terms.
    • It also educates you what the priorities are so you can focus on the biggest impacts first as you optimize your website.
    • I also get immediate (and friendly,) personalized responses to all of my questions.
    • The price point cannot be beat.
    Incentivized
    Read full review
    iContact
    • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
    • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
    Incentivized
    Read full review
    Cons
    marketgoo
    • Occasionally the steps suggested are too generic for me to decipher so I have to inquire further to see if the suggestion is truly recommended for me.
    • There could be more guidance for social media SEO also, as I currently have to use other resources specifically for these types of SEO that I am working on.
    • Another area that I would love is if they had a monthly live/chat session (Facebook live, Periscope, etc...) just to keep momentum, provide group support, and help us in smaller businesses know what others are doing so we can best stay current.
    • A monthly newsletter sharing internet updates would be helpful since things change so rapidly.
    Incentivized
    Read full review
    iContact
    • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
    • I’ve found that competitor tools give larger lists of inbound links.
    • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
    Incentivized
    Read full review
    Likelihood to Renew
    marketgoo
    No answers on this topic
    iContact
    No renewal is necessary with the free version!
    Read full review
    Support Rating
    marketgoo
    No answers on this topic
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    Alternatives Considered
    marketgoo
    I also used rabbitseo.com, store metrics, the Weebly analytics and many more that I sampled. I just found them lacking in really giving me a clear, simple prioritized plan. I do not have specific training in computer coding or marketing so I need something like MarketGoo to break it down for me and out things in layman's terms and not overwhelm me with analytics that do not pertain to me
    Incentivized
    Read full review
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    Return on Investment
    marketgoo
    • MarketGoo has more than doubled my website traffic and I continue to improve in rankings.
    • My creative passion is content creation so I do not spend as much time in SEO as may be suggested. That being said, this is exactly why I use MarketGoo, because their approach is direct, effective and easy. It frees me up to do the fun creative stuff.
    Incentivized
    Read full review
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
    ScreenShots

    marketgoo Screenshots

    Screenshot of Get a snapshot of how your SEO has improvedScreenshot of Each SEO section shows you tasks with instructions specifically to improve SEO issues for your siteScreenshot of Optimize each page on your site for a specific keyword - with suggestions from our toolScreenshot of See how your rankings improve over timeScreenshot of See your SEO Overview and Download your ReportScreenshot of Your Competitors will never know that you're spying on their keywords and link performance!