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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MarketMuse

    Score9.2 out of 10
    N/AMarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

    $0

    per month

    Yahoo Ads

    Score7.8 out of 10
    N/AYahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform.

    $25

    per month

    Pricing
    MarketMuseYahoo Ads
    Editions & Modules
    Free
    $0.00
    per month
    Standard
    $149.00
    per month
    Premium
    $999.00
    per month
    Yahoo Gemini!
    $25.00
    per month
    Offerings
    Pricing Offerings
    MarketMuseYahoo Ads
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MarketMuseYahoo Ads
    Considered Both Products
    Siteimprove
    No answer on this topic
    Yahoo!
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    MarketMuseYahoo Ads
    Small Businesses
    Uberflip
    Score8.2 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    Uberflip
    Score8.2 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    Uberflip
    Score8.2 out of 10
    AdSense
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MarketMuseYahoo Ads
    Likelihood to Recommend
    8.7
    (7 ratings)
    5.0
    (17 ratings)
    Usability
    -
    (0 ratings)
    5.4
    (3 ratings)
    Support Rating
    10.0
    (1 ratings)
    6.5
    (6 ratings)
    User Testimonials
    MarketMuseYahoo Ads
    Likelihood to Recommend
    Siteimprove
    As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
    Incentivized
    Read full review
    Yahoo!
    Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
    Incentivized
    Read full review
    Pros
    Siteimprove
    • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
    • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
    • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
    Incentivized
    Read full review
    Yahoo!
    • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
    • Provides unique ways to differentiate advertisers in top positions on search results pages.
    • Creates unique tactics to utilize on display networks (carousel and video takeovers).
    Incentivized
    Read full review
    Cons
    Siteimprove
    • Would be nice if the connect feature was domain swappable
    • A better way to save and import queries would be nice
    • Having some writing tool integrations would be nice
    Read full review
    Yahoo!
    • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
    • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
    Incentivized
    Read full review
    Usability
    Siteimprove
    No answers on this topic
    Yahoo!
    One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
    Incentivized
    Read full review
    Support Rating
    Siteimprove
    The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
    Incentivized
    Read full review
    Yahoo!
    They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
    Incentivized
    Read full review
    Alternatives Considered
    Siteimprove
    MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
    Incentivized
    Read full review
    Yahoo!
    Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
    Incentivized
    Read full review
    Return on Investment
    Siteimprove
    • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
    • Improving the brand of our agency on search engines has enabled us to reach more buyers.
    • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
    Incentivized
    Read full review
    Yahoo!
    • It has created a more comprehensive understanding of the audience to whom a client is marketing.
    • It allows clients to target and reach audience members on all major search platforms.
    • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
    Incentivized
    Read full review
    ScreenShots

    MarketMuse Screenshots

    Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.