Maropost Marketing Cloud vs. OneSignal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$279
per month
OneSignal
Score 8.2 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$9
per month
Pricing
Maropost Marketing CloudOneSignal
Editions & Modules
Essential
$279
per month
Professional
$849
per month
Enterprise
$1,699
per month
Growth
9+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Maropost Marketing CloudOneSignal
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount for annual pricing.—
More Pricing Information
Community Pulse
Maropost Marketing CloudOneSignal
Features
Maropost Marketing CloudOneSignal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Maropost Marketing Cloud
7.9
8 Ratings
1% below category average
OneSignal
-
Ratings
WYSIWYG email editor8.95 Ratings00 Ratings
Dynamic content8.54 Ratings00 Ratings
Ability to test dynamic content6.65 Ratings00 Ratings
Landing pages8.53 Ratings00 Ratings
A/B testing8.46 Ratings00 Ratings
Mobile optimization9.45 Ratings00 Ratings
Email deliverability reporting6.98 Ratings00 Ratings
List management6.55 Ratings00 Ratings
Triggered drip sequences7.06 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Maropost Marketing Cloud
8.1
7 Ratings
6% above category average
OneSignal
-
Ratings
Dashboards6.46 Ratings00 Ratings
Standard reports9.64 Ratings00 Ratings
Custom reports8.35 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Maropost Marketing Cloud
9.9
2 Ratings
21% above category average
OneSignal
-
Ratings
URL Validation10.01 Ratings00 Ratings
Link Tracking10.01 Ratings00 Ratings
Image Validation10.01 Ratings00 Ratings
Inbox Display10.01 Ratings00 Ratings
Email Accessibility Tools9.62 Ratings00 Ratings
Spelling and Grammar Check10.01 Ratings00 Ratings
Spam Testing10.01 Ratings00 Ratings
Email Previews9.62 Ratings00 Ratings
Best Alternatives
Maropost Marketing CloudOneSignal
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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User Ratings
Maropost Marketing CloudOneSignal
Likelihood to Recommend
4.3
(8 ratings)
10.0
(9 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
2.0
(1 ratings)
7.1
(2 ratings)
User Testimonials
Maropost Marketing CloudOneSignal
Likelihood to Recommend
Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Read full review
OneSignal
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
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Pros
Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Read full review
OneSignal
  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
Read full review
Cons
Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Read full review
OneSignal
  • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
  • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
  • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
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Usability
Maropost
No answers on this topic
OneSignal
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
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Support Rating
Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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OneSignal
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
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Alternatives Considered
Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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OneSignal
In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
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Return on Investment
Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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OneSignal
  • OneSignal has allowed us to grow number of subscribers in a short time.
  • We are able to send our news and offers easily and instantly.
  • We have become able to drive more website traffic and increase in sales.
Read full review
ScreenShots

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report