Likelihood to Recommend Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
Read full review If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Read full review Pros One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data. The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content. And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement. Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper. Read full review RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it. RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter. RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data. Read full review Cons From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure. It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site. An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well. Read full review The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated. RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen. Read full review Likelihood to Renew At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Read full review A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Read full review Usability Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Read full review Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Read full review Support Rating The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Read full review RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Read full review Implementation Rating Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Read full review Alternatives Considered We have used
Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Read full review I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Read full review Return on Investment By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work. By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management. Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik. M. Tan Assistant Manager of Communications
Read full review RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team. It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation. Read full review ScreenShots Matomo Analytics Screenshots