Matomo Analytics vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Matomo Analytics
Score 8.3 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
Matomo AnalyticsSemrush
Editions & Modules
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Matomo AnalyticsSemrush
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional DetailsOn-premise Edition is free to download and install on one's own servers.17% discount for annual pricing.
More Pricing Information
Community Pulse
Matomo AnalyticsSemrush
Features
Matomo AnalyticsSemrush
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Matomo Analytics
10.0
1 Ratings
22% above category average
Semrush
-
Ratings
Lead Conversion Tracking10.01 Ratings00 Ratings
Bounce Rate Measurement10.01 Ratings00 Ratings
Device and Browser Reporting10.01 Ratings00 Ratings
Pageview Tracking10.01 Ratings00 Ratings
Reporting in real-time10.01 Ratings00 Ratings
Referral Source Tracking10.01 Ratings00 Ratings
Customizable Dashboards10.01 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Matomo Analytics
-
Ratings
Semrush
7.9
154 Ratings
2% above category average
Keyword analysis00 Ratings8.7154 Ratings
Backlink management00 Ratings8.2147 Ratings
SERP ranking tracking00 Ratings8.1150 Ratings
Page grader00 Ratings7.4129 Ratings
Competitive analysis00 Ratings8.5149 Ratings
Site audit / diagnostics00 Ratings8.1150 Ratings
Site recommendations00 Ratings7.5139 Ratings
Task management00 Ratings6.791 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Matomo Analytics
-
Ratings
Semrush
8.1
140 Ratings
7% above category average
Local SEO00 Ratings7.8128 Ratings
Social SEO00 Ratings8.0106 Ratings
Mobile SEO00 Ratings8.2113 Ratings
Global SEO00 Ratings8.3114 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Matomo Analytics
-
Ratings
Semrush
8.5
125 Ratings
1% above category average
Multi-domain support00 Ratings8.2115 Ratings
Integration with web analytics tools00 Ratings8.8119 Ratings
Best Alternatives
Matomo AnalyticsSemrush
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Score 10.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.7 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Optimal Workshop
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Score 9.2 out of 10
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User Ratings
Matomo AnalyticsSemrush
Likelihood to Recommend
10.0
(22 ratings)
8.4
(154 ratings)
Likelihood to Renew
8.7
(13 ratings)
9.1
(3 ratings)
Usability
9.0
(3 ratings)
7.8
(10 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
6.7
(3 ratings)
9.9
(17 ratings)
Implementation Rating
9.0
(1 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Matomo AnalyticsSemrush
Likelihood to Recommend
Matomo
If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Pros
Matomo
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Matomo
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
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Likelihood to Renew
Matomo
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
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Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
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Usability
Matomo
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
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Semrush
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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Reliability and Availability
Matomo
No answers on this topic
Semrush
Semrush available when you need it!
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Performance
Matomo
No answers on this topic
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
Matomo
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
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Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
Matomo
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
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Semrush
I did it by myself and do not have a comment!
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Alternatives Considered
Matomo
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
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Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
Matomo
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
Matomo
  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview