Matomo Analytics (formerly Piwik) vs SEMRush

• Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
• The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
• The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.

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• Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
• Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
• Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.

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• I wish there were some additional pre-formatted tiles/tabs to choose from
• Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
• I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.

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• I'd like to see better, more customizable dashboard widgets.
• Pricing based on how many keywords are being tracked is not a great model.
• I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.

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• We can see the analytics of our web applications and thus having the insight of the systems' behavior.
• It helps in improving the performance and scalability of our web application.
• It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
• A cost-effective tool, since it is free.

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• SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
• We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits

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