What users are saying about
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

TerminalOne OS
7.7
Nielsen Marketing Cloud
6.7
Collection of first-party data
TerminalOne OS
9.4
Nielsen Marketing Cloud
5.0
Collection of third-party data
TerminalOne OS
5.3
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
TerminalOne OS
8.4
Nielsen Marketing Cloud
9.0

Data Classification

TerminalOne OS
5.5
Nielsen Marketing Cloud
5.7
Audience taxonomy
TerminalOne OS
6.1
Nielsen Marketing Cloud
5.1
Tag Management
TerminalOne OS
7.8
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
TerminalOne OS
2.5
Nielsen Marketing Cloud
5.0

Ad Network Integration

TerminalOne OS
9.4
Nielsen Marketing Cloud
5.0
Data Transfer
TerminalOne OS
8.9
Nielsen Marketing Cloud
5.0
DSP integration
TerminalOne OS
9.9
Nielsen Marketing Cloud
5.0

DMP Analytics

TerminalOne OS
8.1
Nielsen Marketing Cloud
7.0
Campaign Analytics
TerminalOne OS
7.9
Nielsen Marketing Cloud
7.9
Audience Analytics
TerminalOne OS
8.3
Nielsen Marketing Cloud
6.0

Pros

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Cons

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Usability

TerminalOne OS

No score
No answers yet
No answers on this topic

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Support Rating

TerminalOne OS

No score
No answers yet
No answers on this topic

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Alternatives Considered

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Return on Investment

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Pricing Details

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TerminalOne OS
8.8
Nielsen Marketing Cloud
6.0

Likelihood to Renew

TerminalOne OS
7.0
Nielsen Marketing Cloud

Usability

TerminalOne OS
Nielsen Marketing Cloud
8.0

Support Rating

TerminalOne OS
Nielsen Marketing Cloud
5.0

Add comparison