TerminalOne OS vs Nielsen Marketing Cloud

• It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
• It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
• It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.

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• Audience building is completely intuitive and easy to do!
• The audience planner tool helps easily assess duplication across segments and audiences
• The NMC team is always there to lend a helping hand

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• Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
• The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.

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• Adding features.
• Expanding options.
• Allowing further customization.

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• T1 delivered positive results for multiple clients in regards to ROI
• T1 also produced campaigns that did not meet goals
• HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.

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• Audience de-duplication
• MTA tagging and results
• Audience Building capabilities

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