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Infillion DSP (MediaMath) vs. Quantcast DSP Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Infillion DSP (MediaMath)

    Score7.4 out of 10
    N/AInfillion DSP (MediaMath) is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.N/A

    Quantcast DSP Platform

    Score8 out of 10
    N/ASupporting advertising measurement, the Quantcast DSP automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.N/A
    Pricing
    Infillion DSP (MediaMath)Quantcast DSP Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Infillion DSP (MediaMath)Quantcast DSP Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
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    Infillion DSP (MediaMath)Quantcast DSP Platform
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    Yahoo DSP
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    User Ratings
    Infillion DSP (MediaMath)Quantcast DSP Platform
    Likelihood to Recommend
    7.4
    (9 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    7.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Infillion DSP (MediaMath)Quantcast DSP Platform
    Likelihood to Recommend
    Infillion
    Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
    Incentivized
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    Quantcast
    If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
    Incentivized
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    Pros
    Infillion
    • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
    • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
    • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
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    Quantcast
    • Analyze volume of traffic
    • Show geographic distribution of traffic
    • Demographic information of website visitors
    Incentivized
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    Cons
    Infillion
    • Although easier than other DSPs, MediaMath's tagging process could be more streamlined
    • The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
    • Platform itself looks a little outdated
    Incentivized
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    Quantcast
    • Even more details
    • Some of the generalizations of data feel vague.
    Incentivized
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    Likelihood to Renew
    Infillion
    At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
    Read full review
    Quantcast
    No answers on this topic
    Support Rating
    Infillion
    No answers on this topic
    Quantcast
    I haven't really worked with their support.
    Incentivized
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    Alternatives Considered
    Infillion
    MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.
    Incentivized
    Read full review
    Quantcast
    Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
    Incentivized
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    Return on Investment
    Infillion
    • Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
    • We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
    Incentivized
    Read full review
    Quantcast
    • Ability to show web traffic over time
    • Ability to show if target audience is visiting the website
    • Helped inform content decisions to create better website experience for site visitors
    Incentivized
    Read full review
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