Meltwater vs. Nielsen Marketing Mix Modeling
Meltwater vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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Meltwater | N/A | Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.) | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Meltwater | Nielsen Marketing Mix Modeling | |
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Top Pros | No answers on this topic | |
Top Cons |
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Meltwater | Nielsen Marketing Mix Modeling | |
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Small Businesses | Newswire Score 8.3 out of 10 | Firebase Score 8.4 out of 10 |
Medium-sized Companies | Newswire Score 8.3 out of 10 | Firebase Score 8.4 out of 10 |
Enterprises | Cision Communications Cloud Score 7.5 out of 10 | AppsFlyer Score 8.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Meltwater | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | 5.3 (71 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 8.0 (9 ratings) | - (0 ratings) |
Usability | 2.2 (3 ratings) | - (0 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 7.5 (28 ratings) | - (0 ratings) |
In-Person Training | 8.0 (1 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.1 (2 ratings) | - (0 ratings) |
Vendor post-sale | 1.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 9.1 (1 ratings) | - (0 ratings) |
Meltwater | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | Meltwater | Nielsen |
Pros | Meltwater | Nielsen |
Cons | Meltwater | Nielsen |
Likelihood to Renew | Meltwater | Nielsen No answers on this topic |
Usability | Meltwater | Nielsen No answers on this topic |
Support Rating | Meltwater | Nielsen No answers on this topic |
In-Person Training | Meltwater | Nielsen No answers on this topic |
Online Training | Meltwater | Nielsen No answers on this topic |
Implementation Rating | Meltwater | Nielsen No answers on this topic |
Alternatives Considered | Meltwater | Nielsen |
Return on Investment | Meltwater | Nielsen |
ScreenShots |