Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
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Rankinity
Score9 out of 10
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Rankinity focuses on long-term promotion strategy, competitor tracking, and keyword tracking to measure Internet visibility.
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Media research - you can search for relevant publications and journalists to add to your media list.
Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
Building media lists - if you have no current existing list, you can build and export one in Excel for example.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
We utilize their tracking of media hits for our overall reporting to our clients.
Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
