Meltwater vs. SlapFive Customer Marketing Software

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.

Incentivized

If you want to capture your customer's voice with ease and have a path to break the reels down into actionable insights for prospects that attach to their biggest questions, fears, and doubts, then this is what you are looking for. This is for those prospects that will not be "bothered" with marketing fluff or marketing speak. These are the types of buyers who want to drill into the heart of what they are trying to solve as a business and see and hear from personas and businesses which look like them.

• Media research - you can search for relevant publications and journalists to add to your media list.
• Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
• Building media lists - if you have no current existing list, you can build and export one in Excel for example.

Incentivized

• Capture detailed and well organized customer perspectives in video format
• Customer support is fantastic
• Self-administration to make updates
• Request workflow system

• The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
• Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
• TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.

Incentivized

• Speed of the platform for users. This could be because we have a LOT of content, but it can at times be a pain point that we work to address together with the SlapFive team.
• Ease of search function could get better. I have trouble doing searches and sometimes get time-out issues.
• Having a "user portal" so we know when there might be bugs being worked on or a service issue that is being worked on without having to email someone each time. More for self-service and tracking.

Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.

Incentivized

Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.

Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.

Incentivized

Again, really in-depth and helpful for a program that is really easy to use.

Walked step by step through program. Very informative on a program that doesn't require much training.

You are only allowed 15 users, so make sure you've identified who will have access to use the tool.

I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.

Incentivized

I'd say it's a bit simpler than RO Innovation, but also much more affordable, especially considering their video capture capabilities which RO Innovation does not have.

• As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
• We utilize their tracking of media hits for our overall reporting to our clients.
• Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.

Incentivized

• We have raised our portfolio even higher where we dominate our market when it comes to having the best relationship with our customers across everything we do. Website, peer-to-peer review sites, customer stories, customer references, and MORE. I believe it's because we BELIEVE in the same ETHOS as SlapFive, and we LIVE to make HEROS every day of our customers and infuse the sound of our customer's voices in everything we do.
• Product Marketing DEPTH of customer's voice is beyond what anyone else in software technology businesses has done. It's typical that product goes and "does product" all day long, and customer marketing does its own separate work, and never the tween shall meet. Not so at Acumatica. Nothing leaves our Product Marketing teams desk without customer voice connected now. The ease of SlapFive Customer Marketing Software's platform and our broad adoption make this possible.