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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    Salesforce Agentforce Service

    Score8.5 out of 10
    N/AService Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.

    $25

    per month

    Pricing
    Meta Business ManagerSalesforce Agentforce Service
    Editions & Modules
    No answers on this topic
    Starter Suite
    $25
    per month
    Pro Suite
    $100
    per month per user
    Enterprise
    $165
    per month per user
    Unlimited
    $330
    per month per user
    Agentforce 1
    $550
    per month per user
    Offerings
    Pricing Offerings
    Meta Business ManagerSalesforce Agentforce Service
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Meta Business ManagerSalesforce Agentforce Service
    Considered Both Products
    Meta Platforms Inc
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    77%
    Would buy again
    20 Answers
    91%
    Would buy again
    52 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    19 Answers
    88%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    77%
    Happy with the feature set
    20 Answers
    93%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    76%
    Lived up to sales and marketing promises
    16 Answers
    88%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    73%
    Implementation went as expected
    16 Answers
    87%
    Implementation went as expected
    39 Answers
    Features
    Meta Business ManagerSalesforce Agentforce Service
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Boolean keyword searches5.427 Ratings00 Ratings
    Filtering out noise/spam4.134 Ratings00 Ratings
    Sentiment analysis5.829 Ratings00 Ratings
    Broad channel coverage7.432 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Content planning and scheduling7.860 Ratings00 Ratings
    Audience targeting7.957 Ratings00 Ratings
    Content optimization6.855 Ratings00 Ratings
    Workflow management5.645 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Automated routing and prioritization7.242 Ratings00 Ratings
    Customer interaction histories7.547 Ratings00 Ratings
    Bulk actions6.734 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Lead generation7.748 Ratings00 Ratings
    Content marketing7.752 Ratings00 Ratings
    Paid media management7.949 Ratings00 Ratings
    Campaigns and promotions7.653 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Twitter5.512 Ratings00 Ratings
    Facebook8.359 Ratings00 Ratings
    LinkedIn5.512 Ratings00 Ratings
    Google+5.57 Ratings00 Ratings
    Instagram7.945 Ratings00 Ratings
    Pinterest1.07 Ratings00 Ratings
    YouTube6.514 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Campaign success analytics7.757 Ratings00 Ratings
    Real-time tracking7.353 Ratings00 Ratings
    Competitor analysis5.736 Ratings00 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Role-based user permissions & privileges7.656 Ratings00 Ratings
    Mobile access8.356 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Service
    7.9
    81 Ratings
    4% below category average
    Organize and prioritize service tickets00 Ratings8.279 Ratings
    Expert directory00 Ratings7.857 Ratings
    Subscription-based notifications00 Ratings8.267 Ratings
    ITSM collaboration and documentation00 Ratings6.962 Ratings
    Ticket creation and submission00 Ratings8.779 Ratings
    Ticket response00 Ratings7.978 Ratings
    Self Help Community
    Comparison of Self Help Community features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Service
    8.7
    76 Ratings
    8% above category average
    External knowledge base00 Ratings8.567 Ratings
    Internal knowledge base00 Ratings8.874 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Meta Business Manager and Salesforce Agentforce Service
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Service
    7.9
    81 Ratings
    1% below category average
    Customer portal00 Ratings7.758 Ratings
    IVR00 Ratings8.037 Ratings
    Social integration00 Ratings7.451 Ratings
    Email support00 Ratings8.880 Ratings
    Help Desk CRM integration00 Ratings7.870 Ratings
    Best Alternatives
    Meta Business ManagerSalesforce Agentforce Service
    Small Businesses
    Sendible
    Score7.2 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerSalesforce Agentforce Service
    Likelihood to Recommend
    6.2
    (60 ratings)
    8.7
    (100 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.2
    (8 ratings)
    Usability
    6.1
    (26 ratings)
    8.2
    (22 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (45 ratings)
    Performance
    -
    (0 ratings)
    8.6
    (7 ratings)
    Support Rating
    6.1
    (14 ratings)
    7.0
    (20 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Meta Business ManagerSalesforce Agentforce Service
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Salesforce
    I think Service Cloud is best suited for medium to large operations that require both proactive and reactive service. It’s a great fit for post-sales support. However, I wouldn’t recommend it for very small companies because it can be quite costly, and many of the features may go unused. Salesforce also performs best when you have a capable team managing it, so it’s important to consider your organization’s size and readiness before starting. Once you do, I recommend exploring other parts of the Salesforce ecosystem—Service Cloud works even better when integrated with Sales Cloud, since it allows better visibility across teams.
    Incentivized
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    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Salesforce
    • Email to case is an interesting piece of it. The threading is very strong, sometimes too strong, but it does very well at handling the incoming emails.
    • The omnichannel routing, using skill-based routing is really effective.
    • Pathing. So making the workflow and helping the team understand what it is that they're trying to do, what they have to accomplish, those step-by-step pieces. That's really helpful.
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Salesforce
    • We had a principle initially to try and use Omni as much as we can from the user experience perspective, but have found that fairly restrictive. It was very difficult to actually get the right customer experience and customer engagement going. So we're actually on a journey at the moment to replace all of our Omni with Lightning web components that gives us that flexibility. That's probably one area where we've had some challenges in terms of how we've used the product out of the box.
    Incentivized
    Read full review
    Likelihood to Renew
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Salesforce
    I had Salesforce experience prior to using Service Cloud which made it a little easier to learn and navigate, but overall my team (some who had no Salesforce experience) caught on very quickly and found Service Cloud to be easy to use.
    Incentivized
    Read full review
    Reliability and Availability
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    Working on an application that caters to customer needs requires a platform that acts as a mediator between the actual person and the client. This mediator handles the customer and resolves many of their doubts, helps them map through the entire process, and automates the processes. Such a platform is Salesforce Service Cloud. For queries that cannot be serviced by the platform, it creates a separate ServiceNow ticket for us, and it is assigned.
    Incentivized
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    Performance
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    The Salesforce Service Cloud generally has very good performance, however the overall new Lightning user experience can bring that down. For example, if you have too many tabs open, then it can take a while for the Lightning UI to load. This UI is probably not well equipped to handle loading of all of that information at once, but Users tend to leave their tabs open all day long. It can also be fickle depending on which browser you use, what extensions you have installed, and whether you've cleared your cache. This can be the downfall with any software as a service though, not just Salesforce
    Incentivized
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
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    Salesforce
    Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
    Read full review
    In-Person Training
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
    Incentivized
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    Online Training
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
    Incentivized
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    Implementation Rating
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
    Incentivized
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    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Salesforce
    We selected this product because we already had some competencies in Salesforce. We own a Salesforce partner with expertise in this area, and on top of that, Salesforce purchased it — it was originally called Velocity. When Salesforce decided to acquire it, that finalized the decision for us.
    Incentivized
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    Scalability
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
    Incentivized
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    Salesforce
    • We have cut our service team in half over the past 5 years due to the efficiency of the tool
    • The amount of direct inquiries to our technical team is less than 10% compared to the number support tickets that get entered in the system for them to work in a more organized manner
    • Responses are 100% more timely because tickets can be responded to by any individual in the queue or on the team, as opposed to direct emails to just one person
    Incentivized
    Read full review
    ScreenShots

    Salesforce Agentforce Service Screenshots

    Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center