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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    Square Online

    Score7.7 out of 10
    N/ASquare Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

    $13

    per month

    Pricing
    Meta Business ManagerSquare Online
    Editions & Modules
    No answers on this topic
    Personal
    $13
    per month
    Professional
    $16
    per month
    Performance
    $29
    per month
    Free
    Free
    Free
    Offerings
    Pricing Offerings
    Meta Business ManagerSquare Online
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing decreases when paid annually: Personal - $10/Month Professional - $12/Month Performance - $26/Month
    More Pricing Information
    Community Pulse
    Meta Business ManagerSquare Online
    Considered Both Products
    Meta Platforms Inc
    No answer on this topic
    Block, Inc (Square)
    No answer on this topic
    Key User Insights
    Would buy again
    77%
    Would buy again
    20 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    19 Answers
    No answers on this topic
    Happy with the feature set
    77%
    Happy with the feature set
    20 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    76%
    Lived up to sales and marketing promises
    16 Answers
    No answers on this topic
    Implementation went as expected
    73%
    Implementation went as expected
    16 Answers
    No answers on this topic
    Features
    Meta Business ManagerSquare Online
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    Square Online
    -
    Ratings
    Boolean keyword searches5.427 Ratings00 Ratings
    Filtering out noise/spam4.134 Ratings00 Ratings
    Sentiment analysis5.829 Ratings00 Ratings
    Broad channel coverage7.432 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    Square Online
    -
    Ratings
    Content planning and scheduling7.860 Ratings00 Ratings
    Audience targeting7.957 Ratings00 Ratings
    Content optimization6.855 Ratings00 Ratings
    Workflow management5.645 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    Square Online
    -
    Ratings
    Automated routing and prioritization7.242 Ratings00 Ratings
    Customer interaction histories7.547 Ratings00 Ratings
    Bulk actions6.734 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    Square Online
    -
    Ratings
    Lead generation7.748 Ratings00 Ratings
    Content marketing7.752 Ratings00 Ratings
    Paid media management7.949 Ratings00 Ratings
    Campaigns and promotions7.653 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    Square Online
    -
    Ratings
    Twitter5.512 Ratings00 Ratings
    Facebook8.359 Ratings00 Ratings
    LinkedIn5.512 Ratings00 Ratings
    Google+5.57 Ratings00 Ratings
    Instagram7.945 Ratings00 Ratings
    Pinterest1.07 Ratings00 Ratings
    YouTube6.514 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    Square Online
    -
    Ratings
    Campaign success analytics7.757 Ratings00 Ratings
    Real-time tracking7.353 Ratings00 Ratings
    Competitor analysis5.736 Ratings00 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    Square Online
    -
    Ratings
    Role-based user permissions & privileges7.656 Ratings00 Ratings
    Mobile access8.356 Ratings00 Ratings
    Security
    Comparison of Security features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    -
    Ratings
    Square Online
    7.6
    31 Ratings
    8% below category average
    Role-based user permissions00 Ratings7.631 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    -
    Ratings
    Square Online
    9.4
    22 Ratings
    19% above category average
    API00 Ratings9.417 Ratings
    Internationalization / multi-language00 Ratings9.418 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    -
    Ratings
    Square Online
    6.6
    43 Ratings
    17% below category average
    WYSIWYG editor00 Ratings5.636 Ratings
    Code quality / cleanliness00 Ratings5.339 Ratings
    Admin section00 Ratings8.739 Ratings
    Page templates00 Ratings6.143 Ratings
    Library of website themes00 Ratings6.243 Ratings
    Mobile optimization / responsive design00 Ratings8.242 Ratings
    Publishing workflow00 Ratings5.435 Ratings
    Form generator00 Ratings7.136 Ratings
    Web Content Management
    Comparison of Web Content Management features of Meta Business Manager and Square Online
    Feature
    Meta Business Manager
    -
    Ratings
    Square Online
    9.3
    40 Ratings
    21% above category average
    Content taxonomy00 Ratings8.626 Ratings
    SEO support00 Ratings9.636 Ratings
    Bulk management00 Ratings9.621 Ratings
    Availability / breadth of extensions00 Ratings9.333 Ratings
    Community / comment management00 Ratings9.430 Ratings
    Best Alternatives
    Meta Business ManagerSquare Online
    Small Businesses
    Sendible
    Score7.2 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Joomla
    Score8.3 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerSquare Online
    Likelihood to Recommend
    6.2
    (60 ratings)
    9.6
    (44 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    6.1
    (26 ratings)
    9.5
    (3 ratings)
    Support Rating
    6.1
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    Meta Business ManagerSquare Online
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Block, Inc (Square)
    If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
    Incentivized
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    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Block, Inc (Square)
    • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
    • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
    • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Block, Inc (Square)
    • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
    • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
    • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
    Incentivized
    Read full review
    Likelihood to Renew
    Meta Platforms Inc
    No answers on this topic
    Block, Inc (Square)
    Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
    Incentivized
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Block, Inc (Square)
    Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
    Incentivized
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Block, Inc (Square)
    No answers on this topic
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
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    Block, Inc (Square)
    Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
    Incentivized
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    Block, Inc (Square)
    • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
    • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
    • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
    Incentivized
    Read full review
    ScreenShots