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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    Treasure AI

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Treasure AI is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.N/A
    Pricing
    Microsoft AdvertisingTreasure AI
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft AdvertisingTreasure AI
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingTreasure AI
    Considered Both Products
    Microsoft
    No answer on this topic
    Treasure AI
    No answer on this topic
    Key User Insights
    Would buy again
    68%
    Would buy again
    21 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    70%
    Delivers good value for the price
    21 Answers
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    65%
    Happy with the feature set
    20 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    59%
    Lived up to sales and marketing promises
    17 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    67%
    Implementation went as expected
    20 Answers
    100%
    Implementation went as expected
    9 Answers
    Features
    Microsoft AdvertisingTreasure AI
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and Treasure AI
    Feature
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    Treasure AI
    -
    Ratings
    Ad campaign creation8.06 Ratings00 Ratings
    Ad deployment8.36 Ratings00 Ratings
    Display advertising6.46 Ratings00 Ratings
    Ad display and retargeting segmentation6.46 Ratings00 Ratings
    Sequence targeting5.95 Ratings00 Ratings
    Contextual advertising5.56 Ratings00 Ratings
    Social advertising4.95 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and Treasure AI
    Feature
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    Treasure AI
    -
    Ratings
    Ad dashboards6.28 Ratings00 Ratings
    Ad performance reports6.87 Ratings00 Ratings
    Ad conversion tracking7.36 Ratings00 Ratings
    Ad attribution reporting7.06 Ratings00 Ratings
    Ad forecasting and optimization5.85 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and Treasure AI
    Feature
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    Treasure AI
    -
    Ratings
    Ad bidding7.37 Ratings00 Ratings
    Best Alternatives
    Microsoft AdvertisingTreasure AI
    Small Businesses
    WordStream
    Score6.9 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Adobe Real-Time CDP
    Score8.3 out of 10
    Enterprises
    No answers on this topic
    Tealium Customer Data Hub
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft AdvertisingTreasure AI
    Likelihood to Recommend
    7.4
    (70 ratings)
    9.0
    (89 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    9.1
    (5 ratings)
    Usability
    7.9
    (4 ratings)
    8.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (11 ratings)
    8.2
    (7 ratings)
    In-Person Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    6.4
    (2 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.4
    (2 ratings)
    User Testimonials
    Microsoft AdvertisingTreasure AI
    Likelihood to Recommend
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    Treasure AI
    Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
    Incentivized
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    Pros
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    Treasure AI
    • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
    • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
    • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    Treasure AI
    • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
    • Small bugs on the graphical user interface
    • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
    Incentivized
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    Likelihood to Renew
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    Treasure AI
    I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
    Incentivized
    Read full review
    Usability
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
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    Treasure AI
    It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
    Incentivized
    Read full review
    Reliability and Availability
    Microsoft
    No answers on this topic
    Treasure AI
    As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
    Incentivized
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    Performance
    Microsoft
    No answers on this topic
    Treasure AI
    Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
    Incentivized
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    Support Rating
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
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    Treasure AI
    The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
    Incentivized
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    In-Person Training
    Microsoft
    No answers on this topic
    Treasure AI
    I was not here when treasure data was implemented to our company.
    Incentivized
    Read full review
    Online Training
    Microsoft
    No answers on this topic
    Treasure AI
    I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
    Incentivized
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    Implementation Rating
    Microsoft
    No answers on this topic
    Treasure AI
    Implementation was quick and our developers had very few issues with the SDK.
    Incentivized
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    Alternatives Considered
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
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    Treasure AI
    We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
    Incentivized
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    Scalability
    Microsoft
    No answers on this topic
    Treasure AI
    In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
    Incentivized
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    Return on Investment
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
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    Treasure AI
    • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
    • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
    • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
    Incentivized
    Read full review
    ScreenShots

    Treasure AI Screenshots

    Screenshot of some of the out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of the query toolsScreenshot of the audience builder