What users are saying about
27 Ratings
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Score 7.9 out of 100
33 Ratings
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Score 7 out of 100

Likelihood to Recommend

Microsoft Dynamics 365 Marketing

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Kimberly Yolitz | TrustRadius Reviewer

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Microsoft Dynamics 365 Marketing
Percolate
8.9
Ideation
Microsoft Dynamics 365 Marketing
Percolate
9.4
Approval workflows
Microsoft Dynamics 365 Marketing
Percolate
8.1
Content collaboration
Microsoft Dynamics 365 Marketing
Percolate
9.4
Content calendar
Microsoft Dynamics 365 Marketing
Percolate
8.3
Network for content licensing/production
Microsoft Dynamics 365 Marketing
Percolate
9.3

Content Publishing

Microsoft Dynamics 365 Marketing
Percolate
8.7
Content hub
Microsoft Dynamics 365 Marketing
Percolate
7.6
Content distribution
Microsoft Dynamics 365 Marketing
Percolate
9.8
Content promotion
Microsoft Dynamics 365 Marketing
Percolate
9.4
Content automation
Microsoft Dynamics 365 Marketing
Percolate
8.0

Content Reporting & Analytics

Microsoft Dynamics 365 Marketing
Percolate
8.2
Closed-loop tracking and reporting
Microsoft Dynamics 365 Marketing
Percolate
9.2
Content performance analytics
Microsoft Dynamics 365 Marketing
Percolate
7.1

Pros

Microsoft Dynamics 365 Marketing

  • Tracking of content
  • Ability to pinpoint where your content is going to be posted
Anonymous | TrustRadius Reviewer

Percolate

  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
Anonymous | TrustRadius Reviewer

Cons

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Percolate

  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Percolate

Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Ashlee Taylor, MBA | TrustRadius Reviewer

Support Rating

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 9.1
Based on 1 answer
Very reliable
Anonymous | TrustRadius Reviewer

Percolate

No score
No answers yet
No answers on this topic

Implementation Rating

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Percolate

Percolate 9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
Anonymous | TrustRadius Reviewer

Alternatives Considered

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Percolate

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Anonymous | TrustRadius Reviewer

Return on Investment

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Percolate

  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Nancy Ryerson | TrustRadius Reviewer

Screenshots

Pricing Details

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Percolate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Microsoft Dynamics 365 Marketing
9.1
Percolate
7.3

Likelihood to Renew

Microsoft Dynamics 365 Marketing
Percolate
10.0

Support Rating

Microsoft Dynamics 365 Marketing
9.1
Percolate

Implementation Rating

Microsoft Dynamics 365 Marketing
Percolate
9.0

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