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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Dynamics 365 Marketing

    Score8.7 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    Twilio

    Score7.7 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    Microsoft Dynamics 365 MarketingTwilio
    Editions & Modules
    No answers on this topic
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    Microsoft Dynamics 365 MarketingTwilio
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
    More Pricing Information
    Community Pulse
    Microsoft Dynamics 365 MarketingTwilio
    Considered Both Products
    Microsoft
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    92%
    Would buy again
    66 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    92%
    Delivers good value for the price
    58 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    6 Answers
    94%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    88%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    89%
    Implementation went as expected
    56 Answers
    Best Alternatives
    Microsoft Dynamics 365 MarketingTwilio
    Small Businesses
    No answers on this topic
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    No answers on this topic
    Customer.io
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Dynamics 365 MarketingTwilio
    Likelihood to Recommend
    8.7
    (8 ratings)
    8.1
    (94 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    7.5
    (5 ratings)
    Usability
    8.7
    (5 ratings)
    9.5
    (10 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (38 ratings)
    Support Rating
    6.0
    (3 ratings)
    5.7
    (16 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Microsoft Dynamics 365 MarketingTwilio
    Likelihood to Recommend
    Microsoft
    Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
    Incentivized
    Read full review
    Twilio
    I have tried other competitors. But I always end up going back to Twilio because I feel like it is dependable, easy to use, and, has competitive pricing. The only time I wouldn't recommend Twilio to someone as if they are completely inexperienced about using webhooks or APIs. Because you can't really just sign up and start using Twilio without connecting it to another platform first.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
    • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
    • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
    Incentivized
    Read full review
    Twilio
    • Easy to see my team in one place, when they log in and out and what call status they are in.
    • Twilio is a simple, user friendly way to log in and out of work activities.
    • Excellent services and support.
    • The omnichannel feature which allows agents to get request from all channels.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
    • Pricing is based on number of contact, even if you are not marketing all of them.
    • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
    Incentivized
    Read full review
    Twilio
    • Control panel. Often, navigating through lists is challenging. I want endless scrolling, not pagination.
    • Conversational intelligence service require a Language. I would like it to detect it.
    • We would like to have some credit on clients that chose to use their own Twilio account.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    Twilio
    Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
    Incentivized
    Read full review
    Usability
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
    Read full review
    Twilio
    Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
    Incentivized
    Read full review
    Performance
    Microsoft
    No answers on this topic
    Twilio
    Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
    Incentivized
    Read full review
    Support Rating
    Microsoft
    Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
    Incentivized
    Read full review
    Twilio
    I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
    Incentivized
    Read full review
    Implementation Rating
    Microsoft
    No answers on this topic
    Twilio
    The developer APIs and SDKs are super easy to follow.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
    Read full review
    Twilio
    We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Microsoft
    No answers on this topic
    Twilio
    Being in South Africa, direct local currency support would be nice
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
    Incentivized
    Read full review
    Twilio
    • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
    • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
    • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
    Incentivized
    Read full review
    ScreenShots

    Twilio Screenshots

    Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.