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Microsoft Dynamics 365 vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Dynamics 365

    Score8 out of 10
    N/AMicrosoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.

    $44

    per month

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Microsoft Dynamics 365Agentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Microsoft Dynamics 365Agentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft Dynamics 365Agentforce Marketing
    Considered Both Products
    Microsoft
    Chose Microsoft Dynamics 365
    Dynamics is the middle ground between the Salesforce ecosystem and the SAP ecosystem: it's versatile enough to rival Salesforce, but its third-party integrations are significantly weaker. At the same time, it has enough capabilities to compete with SAP, even though the German …
    Incentivized
    Salesforce
    Chose Agentforce Marketing
    Pardot is very similar to HubSpot in that it is easy to use and customize. They are also comparable in price. The main decision maker in this regard will be what you're using for a CRM. Pardot is much more intuitive than Microsoft products and, with unlimited users, makes it …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    23 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    87%
    Delivers good value for the price
    20 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    23 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    12 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    82%
    Implementation went as expected
    18 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Microsoft Dynamics 365Agentforce Marketing
    Sales Force Automation
    Comparison of Sales Force Automation features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    7.7
    84 Ratings
    2% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Customer data management / contact management7.981 Ratings00 Ratings
    Workflow management7.980 Ratings00 Ratings
    Territory management7.160 Ratings00 Ratings
    Opportunity management7.672 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.879 Ratings00 Ratings
    Contract management7.961 Ratings00 Ratings
    Quote & order management7.258 Ratings00 Ratings
    Interaction tracking8.171 Ratings00 Ratings
    Channel / partner relationship management7.362 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    8.0
    68 Ratings
    4% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Case management7.863 Ratings00 Ratings
    Call center management7.950 Ratings00 Ratings
    Help desk management8.557 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    7.9
    78 Ratings
    2% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Lead management7.672 Ratings00 Ratings
    Email marketing8.171 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    8.0
    76 Ratings
    4% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Task management8.171 Ratings00 Ratings
    Billing and invoicing management8.054 Ratings00 Ratings
    Reporting8.065 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    7.6
    77 Ratings
    1% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Forecasting7.667 Ratings00 Ratings
    Pipeline visualization7.873 Ratings00 Ratings
    Customizable reports7.476 Ratings00 Ratings
    Customization
    Comparison of Customization features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    7.7
    80 Ratings
    1% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Custom fields7.678 Ratings00 Ratings
    Custom objects7.572 Ratings00 Ratings
    Scripting environment7.956 Ratings00 Ratings
    API for custom integration7.861 Ratings00 Ratings
    Security
    Comparison of Security features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    8.8
    75 Ratings
    5% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Single sign-on capability8.869 Ratings00 Ratings
    Role-based user permissions8.770 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    7.7
    44 Ratings
    2% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Social data7.843 Ratings00 Ratings
    Social engagement7.643 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    7.2
    65 Ratings
    5% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Marketing automation7.665 Ratings00 Ratings
    Compensation management6.834 Ratings00 Ratings
    Platform
    Comparison of Platform features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    6.8
    56 Ratings
    11% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Mobile access6.856 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    4% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Microsoft Dynamics 365 and Salesforce Agentforce Marketing
    Feature
    Microsoft Dynamics 365
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    Microsoft Dynamics 365Agentforce Marketing
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    Score10 out of 10
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    Score9.9 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
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    Score9.2 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
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    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Dynamics 365Agentforce Marketing
    Likelihood to Recommend
    7.9
    (104 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    8.0
    (20 ratings)
    8.1
    (114 ratings)
    Usability
    7.8
    (34 ratings)
    8.5
    (37 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.0
    (11 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    7.5
    (2 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    9.2
    (4 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    3.8
    (3 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Microsoft Dynamics 365Agentforce Marketing
    Likelihood to Recommend
    Microsoft
    Provides our company access to manage and customize the folds tailored to our needs. We needed to have certain paragraphs on certain paperwork per customer. MD 365 has those options to customize where needed and remove when not. The system is easy to navigate, and training can be done in a matter of days, even without prior knowledge of the system or similar systems.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Best to use for AP - like in our organization, there are plenty of AP bills, so with Dynamics, we can quickly enter the same into the Excel utility, which means CSV-based upload, and then we can easily upload the same to the software. It's a time saver.
    • Best for Bank reconciliation - MS Dynamics makes Bank reconciliation easy. Banks can easily sync with software and easily get reconciled.
    • Generating invoices to customers and directly sending them to their inbox is easy with this software.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Microsoft
    • Small learning curve, obviously. You won't figure this out in a day, a week, or even a month. But given time, you can learn to be an expert. Or you can always get a consultant or hire in somebody. But learning the tool isn't out of the questions by any means.
    • Licensing can be confusing at times and isn't cheap, but it is cheaper than Salesforce. Plus no additional fees for data calls to better integrate your D365 CE data with other systems.
    • The Classic user interface left a bit to be desired, but now with the much-improved Unified Interface, the web client and the mobile client look the same, much more modern, and have more flexibility and power behind them for customizers as well.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Microsoft
    The usability is easily adopted for users familiar with other Microsoft products. Dynamics 365 has several interfaces that cross over browsers and tablets. These multiple interfaces will be phased out and updated to a single unified interface eventually to provide the same usability across all devices. The backend configurations is slowly improving with the introduction of PowerApps compared to pre-D365 Online versions
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Microsoft
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Microsoft
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Microsoft
    Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Microsoft
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Microsoft
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Microsoft
    We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Microsoft
    Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Microsoft
    On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
    Read full review
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Microsoft
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Professional Services
    Microsoft
    My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
    Read full review
    Salesforce
    No answers on this topic
    Return on Investment
    Microsoft
    • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
    • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
    • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.