Microsoft Powerpoint vs. Salesforce Agentforce Marketing

The learning curve with Microsoft Powerpoint is not too steep, and most everyone can create really nice-looking presentations. The thing I like most about the new advancements in Microsoft Powerpoint comes to formatting. If you are creating a newsletter, don't get bogged down by all of the annoying formatting rules and issues you would have if creating in Publisher or Word. Microsoft Powerpoint makes it very simple. You can add text boxes and move them anywhere on the page. The templates are a nice touch, but they could use more, as most of these are outdated. I believe there are many free websites for downloading more templates.

Incentivized

I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.

Incentivized

• Insert Photos from my computer and from the web with ease.
• Auto arrangement of graphics and texts is made available through suggested formatting.
• Spell check as I type is very valuable to me. It autocorrects many words. I like for my presentation to be accurate.
• The ability to change any font or any size of font is very valuable to me.
• The ability to cut and past from Microsoft Word is valuable to me. It also allows me to import tables I have already created in Word.

Incentivized

• Filter relevant content so you can priorize those that are more relevant and resolve it first
• Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
• Configure automation rules to order the work of those who must interact with the customer

Incentivized

• 3D objects that can be manipulated in slideshows by presenters
• AI tool to cleanup presentations
• AI tool to create graphics
• AI tool to create photo-realistic images
• AI tool to create vector art
• AI tool to create videos
• Blender 3D object importer

Incentivized

• The email builder does not offer any way to catch/check bugs across different email service providers
• Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
• Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
• Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.

Incentivized

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

It’s great overall! I can think of a few improvements that would make it a 10, for example: better Smart Art graphs, automatic distribution of columns and rows in tables, and being able to more easily save templates for graphs. For example, if I could determine that a same brand name in all graphs would have a specific color, it would be great

Incentivized

You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.

Incentivized

I've never had any issues with its availability. As it is installed on my machine, it's ready when I need it, online or offline. Creating large slide decks with complex elements like video and audio doesn't affect its stability. The only limitation would be the capability of your own computer, as far as I can tell.

Incentivized

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

The performance is very strong. It loads reasonably quickly. Large presentations load relatively quickly too, given their complexity, and once loaded each slide is readily available. It's easy to scroll up and down through your slide deck and go to the slide you want. Videos, pictures and music all load on demand, controllable by clicks.

Incentivized

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

I have never had to use the actual support. Most of my questions are "how to" questions and there is a rich internet full of users sharing their tips and tricks with this application. Sometimes I find the answers on Microsoft support site but often I don't

Incentivized

They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support

Incentivized

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.

Adobe Illustrator is an excellent software but it's not easy to use for [everyone without] having any training or previous experience in working with illustrator. Microsoft Powerpoint is very easy to use and it's fantastic as it saves time more than illustrator. Another thing is it takes small space while illustrator takes a significant amount of space in the business machine

Incentivized

We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.

Incentivized

was not involved with this part but i have not heard about clompaints

Incentivized

Scaling up use of Microsoft Powerpoint would be a simple case of buying further licences. The software is intuitive and therefore training demands from scaling it to more departments or more individuals would be relatively straightforward. Google Slides may be easier to share among those organisations that use Google's suite of apps, however.

Incentivized

Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.

Incentivized

• Helped reduce time we spend modifying and sharing back and forth different versions.
• Saved us the frustration of having to work with an online program with limited functionalities.
• Macros make it easy to share data in one excel file and automatically update presentation.

Incentivized

• Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
• Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
• Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.

Incentivized