MindTickle vs Terminus ABM Platform

• MindTickle is very well organized, the user interface is easy to read and navigate. This is important because it is very friendly towards both tech-savvy individuals and non-technical individuals.
• The viewable points on MindTickle helps boost individuals who are competitive and does well to inform users of how they stack up against their fellow peers.

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• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

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• It does seem like the mobile app isn't quite as functional as the online browser, although I have used it.
• It can be kind of hard to find things if the folder is very big. Sometimes the search doesn't pull up quickly.

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• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

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• It seems to accomplish what we use it for (Sales & Product training and updates).
• Shorter sections with quick updates/training are easier to consume and are retained for longer.
• Every rep is required to complete monthly sales updates through the platform and are tested on it, so our goal of 100% training is mostly accomplished.

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• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting

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