Mixpanel vs. Azure SQL Database

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

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We have found it's a great alternative for making older legacy applications work with online databases instead of only on-premises databases. We've converted over a dozen applications this way, and it has allowed our clients to have a distributed workforce using their applications without incurring the expense of a complete application rewrite.

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• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

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• Maintenance is always an issue, so using a cloud solution saves a lot of trouble.
• On premise solutions always suffer from fragmented implementations here and there, where several "dba's" keep track of security and maintenance. With a cloud database it's much easier to keep a central overview.
• Security options in SQL database are next level... data masking, hiding sensitive data where always neglected on premise, whereas you'll get this automatically in the cloud.

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Independently Invited by TrustRadius

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• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• One needs to be aware that some T-SQL features are simply not available.
• The programmatic access to server, trace flags, hardware from within Azure SQL Database is taken away (for a good reason).
• No SQL Agent so your jobs need to be orchestrated differently.
• The maximum concurrent logins maybe an unexpected problem.
• Sudden disconnects.
• The developers and admin must study the capacity and tier usage limits https://docs.microsoft.com/en-us/azure/azure-subscription-service-limits otherwise some errors or even transaction aborts never seen before can occur.
• Only one Latin Collation choice.
• There is no way to debug T-SQL ( a big drawback in my point of view).

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

This is best solution as a DBA one could expect from a service provider and as a cloud service, it removes all your hassles.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

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The interfaces are intuitive once you are familiar with all the functions. The ability to use different tools to interact with the platform, such as directly via a browser or code editors such as VS Code or Visual Studio is a great option and allows for integrating withn the project and other testing and developing tools.

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We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We give the support a high rating simply because every time we've had issues or questions, representatives were in contact with us quickly. Without fail, our issues/questions were handled in a timely matter. That kind of response is integral when client data integrity and availability is in question. There is also a wealth of documentation for resolving issues on your own.

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Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

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We moved away from Oracle and NoSQL because we had been so reliant on them for the last 25 years, the pricing was too much and we were looking for a way to cut the cord. Snowflake is just too up in the air, feels like it is soon to be just another line item to add to your Azure subscription. Azure was just priced right, easy to migrate to and plenty of resources to hire to support/maintain it. Very easy to learn, too.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Perfect for small and medium databases, being very cost effective.
• As a Platform as a Service, there is no concern about patches, upgrades and end of life.
• Be aware of security and network capabilities. The service cannot run in the VNET as Azure Virtual Machines do.