TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Tableau Public

    Score9.9 out of 10
    N/ATableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.

    $0

    per month

    Pricing
    MixpanelTableau Public
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelTableau Public
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelTableau Public
    Considered Both Products
    Mixpanel
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MixpanelTableau Public
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Mixpanel and Tableau Public
    Feature
    Mixpanel
    -
    Ratings
    Tableau Public
    9.8
    12 Ratings
    19% above category average
    Pixel Perfect reports00 Ratings9.710 Ratings
    Customizable dashboards00 Ratings10.012 Ratings
    Report Formatting Templates00 Ratings9.712 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Mixpanel and Tableau Public
    Feature
    Mixpanel
    -
    Ratings
    Tableau Public
    9.7
    12 Ratings
    21% above category average
    Drill-down analysis00 Ratings9.812 Ratings
    Formatting capabilities00 Ratings9.712 Ratings
    Integration with R or other statistical packages00 Ratings9.59 Ratings
    Report sharing and collaboration00 Ratings9.811 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Mixpanel and Tableau Public
    Feature
    Mixpanel
    -
    Ratings
    Tableau Public
    9.5
    11 Ratings
    15% above category average
    Publish to Web00 Ratings10.011 Ratings
    Publish to PDF00 Ratings10.09 Ratings
    Report Versioning00 Ratings9.89 Ratings
    Report Delivery Scheduling00 Ratings9.69 Ratings
    Delivery to Remote Servers00 Ratings8.17 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Mixpanel and Tableau Public
    Feature
    Mixpanel
    -
    Ratings
    Tableau Public
    9.8
    11 Ratings
    23% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.811 Ratings
    Location Analytics / Geographic Visualization00 Ratings9.811 Ratings
    Predictive Analytics00 Ratings9.79 Ratings
    Best Alternatives
    MixpanelTableau Public
    Small Businesses
    PostHog
    Score8.3 out of 10
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Jet Reports
    Score9.5 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Kibana
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelTableau Public
    Likelihood to Recommend
    9.0
    (50 ratings)
    8.5
    (14 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    9.1
    (2 ratings)
    Usability
    9.0
    (2 ratings)
    10.0
    (5 ratings)
    Support Rating
    1.0
    (8 ratings)
    9.6
    (6 ratings)
    Online Training
    8.0
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    9.1
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.2
    (9 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (9 ratings)
    User Testimonials
    MixpanelTableau Public
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
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    Tableau
    Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Tableau
    • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
    • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
    • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Tableau
    • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
    • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
    Incentivized
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    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Tableau
    It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
    Read full review
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Tableau
    Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
    Read full review
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Tableau
    I have not yet required to contact support as the documentation and help i found online has always worked so far
    Incentivized
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Tableau
    I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
    Read full review
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Tableau
    Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
    Incentivized
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    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Tableau
    Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Tableau
    • Tableau Public visualizations have helped drive traffic to our content and sites
    • The lack of cost means it's easy to demonstrate our experience to attract paying clients
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.