MixRank vs NetBase Quid

• Easy to use UI
• Has a pretty good range of support for iOS, Android and mobile web.
• Lists are easy to pull
• Good customer support.

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• Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
• The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
• The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

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• The interface is not as user friendly as other platforms.
• Contact information can be off with regards to smaller indie publishers/developers.
• I would like to edit the information that is provided in CSV reports.

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• Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
• The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
• Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
• While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.

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• It gave us the ability to target the right organizations for our business
• Gave clear insights on competitors in the mobile Ad Tech Space
• Gave us lists of potential customers at scale.

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• Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
• Negative - We have to use other tools to gather news, which affects our budget.

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