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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Monetate

    Score8.3 out of 10
    N/AMonetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A

    Wishpond Propel IQ

    Score1.2 out of 10
    N/AWishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…

    $69

    per month

    Pricing
    MonetateWishpond Propel IQ
    Editions & Modules
    No answers on this topic
    Basic
    $69
    per month
    Pro
    $119
    per month
    Growth
    $199
    per month
    Offerings
    Pricing Offerings
    MonetateWishpond Propel IQ
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Yearly plans are 36% off.
    More Pricing Information
    Community Pulse
    MonetateWishpond Propel IQ
    Considered Both Products
    Monetate
    No answer on this topic
    Wishpond
    No answer on this topic
    Key User Insights
    Would buy again
    82%
    Would buy again
    32 Answers
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    84%
    Delivers good value for the price
    26 Answers
    33%
    Delivers good value for the price
    2 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    34 Answers
    33%
    Happy with the feature set
    2 Answers
    Lived up to sales and marketing promises
    75%
    Lived up to sales and marketing promises
    15 Answers
    20%
    Lived up to sales and marketing promises
    1 Answers
    Implementation went as expected
    72%
    Implementation went as expected
    18 Answers
    33%
    Implementation went as expected
    2 Answers
    Features
    MonetateWishpond Propel IQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Monetate and Wishpond Propel IQ
    Feature
    Monetate
    -
    Ratings
    Wishpond Propel IQ
    1.4
    10 Ratings
    136% below category average
    WYSIWYG email editor00 Ratings1.07 Ratings
    Dynamic content00 Ratings1.09 Ratings
    Ability to test dynamic content00 Ratings1.09 Ratings
    Landing pages00 Ratings1.18 Ratings
    A/B testing00 Ratings1.010 Ratings
    Mobile optimization00 Ratings1.09 Ratings
    Email deliverability reporting00 Ratings2.78 Ratings
    List management00 Ratings2.610 Ratings
    Triggered drip sequences00 Ratings1.09 Ratings
    Lead Management
    Comparison of Lead Management features of Monetate and Wishpond Propel IQ
    Feature
    Monetate
    -
    Ratings
    Wishpond Propel IQ
    1.0
    10 Ratings
    148% below category average
    Lead nurturing automation00 Ratings1.09 Ratings
    Lead scoring and grading00 Ratings1.010 Ratings
    Data quality management00 Ratings1.08 Ratings
    Automated sales alerts and tasks00 Ratings1.07 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Monetate and Wishpond Propel IQ
    Feature
    Monetate
    -
    Ratings
    Wishpond Propel IQ
    1.2
    9 Ratings
    141% below category average
    Social sharing and campaigns00 Ratings1.29 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Monetate and Wishpond Propel IQ
    Feature
    Monetate
    -
    Ratings
    Wishpond Propel IQ
    2.6
    9 Ratings
    91% below category average
    Standard reports00 Ratings2.69 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Monetate and Wishpond Propel IQ
    Feature
    Monetate
    -
    Ratings
    Wishpond Propel IQ
    1.1
    9 Ratings
    131% below category average
    API00 Ratings1.17 Ratings
    Role-based workflow & approvals00 Ratings1.16 Ratings
    Customizability00 Ratings1.08 Ratings
    Integration with Salesforce.com00 Ratings1.03 Ratings
    Best Alternatives
    MonetateWishpond Propel IQ
    Small Businesses
    No answers on this topic
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Dynamic Yield
    Score8.9 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Dynamic Yield
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MonetateWishpond Propel IQ
    Likelihood to Recommend
    5.4
    (117 ratings)
    1.0
    (10 ratings)
    Likelihood to Renew
    8.2
    (24 ratings)
    -
    (0 ratings)
    Usability
    6.4
    (17 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (16 ratings)
    1.0
    (1 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (4 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.8
    (15 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    MonetateWishpond Propel IQ
    Likelihood to Recommend
    Monetate
    Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
    Incentivized
    Read full review
    Wishpond
    It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
    Incentivized
    Read full review
    Pros
    Monetate
    • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
    • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
    • The User Interface to develop new actions is not terrible.
    • Supports Single Sign On, which is the preferred method of managing users at my organization.
    Incentivized
    Read full review
    Wishpond
    • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
    • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
    • Excellent customer service. I've always gotten prompt answers to any questions I've had.
    Incentivized
    Read full review
    Cons
    Monetate
    • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
    • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
    • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
    Incentivized
    Read full review
    Wishpond
    • They added keywords to campaigns we'd specifically said not to.
    • They should tweak campaigns with a 0.06 ROAS.
    • They should provide the services that are promised.
    Read full review
    Likelihood to Renew
    Monetate
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Read full review
    Wishpond
    No answers on this topic
    Usability
    Monetate
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Read full review
    Wishpond
    No answers on this topic
    Support Rating
    Monetate
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Read full review
    Wishpond
    There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
    Read full review
    Implementation Rating
    Monetate
    Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
    Incentivized
    Read full review
    Wishpond
    No answers on this topic
    Alternatives Considered
    Monetate
    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Incentivized
    Read full review
    Wishpond
    We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
    Incentivized
    Read full review
    Return on Investment
    Monetate
    • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
    • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
    • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
    Incentivized
    Read full review
    Wishpond
    • Negative google ROI.
    • A few conversions in September on paid social then none - negative ROI.
    • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
    • Emails don’t perform as well as my own for open rates or clicks.
    Read full review
    ScreenShots

    Wishpond Propel IQ Screenshots

    Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.