Mouseflow vs. VWO Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mouseflow
Score 7.6 out of 10
N/A
Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings of their sessions. Build 6 types of heatmaps for pages automatically to understand what is getting their attention. Set up funnels to watch where and why visitors drop. Use form…
$39
per month
VWO Engage
Score 10.0 out of 10
N/A
Wingify offers VWO Engage (formerly PushCrew), a web push notifications platform. With features like audience segmentation, smart triggered campaigns, multi-website support, custom images, cart abandonment, and more, VWO Engage aims to offer everything a business needs to re-engage with their customers in real-time. The vendor says that VWO Engage's push notification platform supports notifications for a variety of situations, such as a connected call-to-action (CTAs), timed…N/A
Pricing
MouseflowVWO Engage
Editions & Modules
Starter
$39
per month
Growth
$129
per month
Business
$259
per month
Pro
$499
per month
No answers on this topic
Offerings
Pricing Offerings
MouseflowVWO Engage
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThere is a discount applied to the price if a customer commits to an annual payment plan.
More Pricing Information
Community Pulse
MouseflowVWO Engage
Considered Both Products
Mouseflow
Chose Mouseflow
We looked at several different products when deciding on a heatmap and recording tool. We found that for the data we wanted to gather Mouseflow met all the requirements without a lot of additional features that we didn't want. We went through this process almost two years ago …
Chose Mouseflow
Mouseflow is a supplement to Google Analytics and improves on some Analytics functions. Mouseflow adds qualitative data to the quantitative data that Analytics provides to help marketers better understand their website visitors.
Chose Mouseflow
Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service …
VWO Engage

No answer on this topic

Best Alternatives
MouseflowVWO Engage
Small Businesses
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Score 8.0 out of 10
Medium-sized Companies
Siteimprove
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Iterable
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Enterprises
Contentsquare
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Iterable
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All AlternativesView all alternativesView all alternatives
User Ratings
MouseflowVWO Engage
Likelihood to Recommend
9.0
(0 ratings)
7.8
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.8
(0 ratings)
7.1
(0 ratings)
Configurability
-
(0 ratings)
6.8
(0 ratings)
User Testimonials
MouseflowVWO Engage
Likelihood to Recommend
These types of tools are not inexpensive so we pick and choose the site we are going to run it on. We do not generally use Mouseflow on websites that are not monetized in some way. However, if a web site has to perform a function such as sales, calls to action, etc. then this tool can make the job of making a page do what it is meant to do much easier. I think with the sophistication of both Web Site and Web Site users these types of tools are essential to creating the best UX possible.
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If you have a large or small blog following/audience, this is an excellent tool to help keep readers engaged and on top of your new content releases. You can also utilize this product for automated DRIP campaigns that will, following a schedule you create, notify users at preset intervals to help nurture your leads or existing customers as part of your sales funnel. Even new bloggers with smaller audiences can utilize a tool like this to help generate more consistent web traffic to your content. I am averaging a +16% clickthrough rate regularly on my RSS to push notifications after just a few months of use.
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Pros
  • It can integrate easily with any platform that we use, like Magneto.
  • Anyone can use it without any thorough training. Also, videos are available to give an overview of the tool.
  • Free trial is available to get an insight into Mouseflow.
  • It is absolutely secure to use on your website.
  • The data captured or recorded by Mouseflow is pretty easy to read. You just need to login to your account and a dashboard will open consisting of all the recordings and heatmaps captured.
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  • Easy, guided setup.
  • Easy implementation.
  • User friendly.
  • You're able to make your changes very fast, apply them and you're ready!
  • The customer service is great, had a question after migrating to HTTPS, they provided fast and very accurate help, how to make it use on migrated site.
  • Supports mobile devices.
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Cons
  • Screen recording on mobile devices can be a little clunky.
  • I would like to only record sessions from a specific geographic area, but don't have the option. I can filter afterwards, but would prefer to exclude traffic that is not local altogether.
  • Filtering options don't allow me to filter recordings based on a partial URL.
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  • I can tell they are based somewhere on the other side of the world, so when it's middle of the day here in the USA, they aren't always very responsive.
  • There have been a couple hiccups with billing issues that mainly stemmed from them not having an internal billing system, but had it outsourced to another company.
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Usability
Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
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No answers on this topic
Support Rating
This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
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I never accessed support, but I did use the help files to get the service implemented and they were helpful and informative enough that I did not need to use individual support for any purposes. My rating therefore is kind of in the "indifferent" scale only because I did not use it at all.
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Alternatives Considered
Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service representative who are willing to listen and are very helpful. You also get a capable tool with a great feature set at a reasonable price - in some cases Mouseflow was just 1/10th of the price. Ultimately with a constrained marketing budget, this tool made sense for us.
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No answers on this topic
Return on Investment
  • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
  • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
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  • We saw surprisingly high subscription rates when we launched push notifications on our site using PushCrew, and it's been consistently building since then.
  • Engagement is fairly high on push notifications we send out, ranging between 2-11%
  • Put in the mix with our other outreach mechanisms, push notifications has been a strong performer that requires very little effort on the part of our team
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ScreenShots

Mouseflow Screenshots

Screenshot of Session replay
Shows how visitors interact with a site to find out where they struggle.Screenshot of Live Heatmaps
Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.Screenshot of Geo Heatmaps
Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.Screenshot of Click Heatmaps
Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.Screenshot of Form analytics
Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchaseScreenshot of Conversion funnels
Optimize check out funnels and drive more conversions.