What users are saying about
6 Ratings
20 Ratings
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Score 5.1 out of 100
6 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

WooRank

WooRank is a great marketing tool that is well suited for finding out ways to improve a website's search engine optimization. It isn't suited for much more outside of that. The only people I can see using this tool are digital marketers and website designers who are putting out really good websites.
Rachel Hensley | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
WooRank
7.8
Keyword analysis
Moz Link Explorer
7.0
WooRank
9.9
Backlink management
Moz Link Explorer
9.4
WooRank
9.9
SERP ranking tracking
Moz Link Explorer
5.9
WooRank
4.0
Page grader
Moz Link Explorer
6.0
WooRank
10.0
Competitive analysis
Moz Link Explorer
7.6
WooRank
5.0
Site audit / diagnostics
Moz Link Explorer
9.0
WooRank
10.0
Site recommendations
Moz Link Explorer
5.1
WooRank
7.0
Task management
Moz Link Explorer
5.2
WooRank
7.0

SEO Channels

Moz Link Explorer
7.2
WooRank
6.7
Local SEO
Moz Link Explorer
4.9
WooRank
9.9
Social SEO
Moz Link Explorer
8.9
WooRank
4.0
Mobile SEO
Moz Link Explorer
4.9
WooRank
8.0
Global SEO
Moz Link Explorer
10.0
WooRank
5.0

SEO Platform & Account Management

Moz Link Explorer
8.2
WooRank
6.0
Multi-domain support
Moz Link Explorer
9.4
WooRank
8.0
Integration with web analytics tools
Moz Link Explorer
7.0
WooRank
4.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

WooRank

  • Points our technical issues with SEO and web site optimization.
  • Gives a trackable and measurable score to set a benchmark for SEO improvements.
  • Easy to use and work with.
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

WooRank

  • WooRank has room to approve on picking up blog posts that aren't labeled on the blog page. It should just base if they have a blog on if they are consistently updating the content on the website.
  • I wish the WooRank free version could be used on more than 10 sites in a day.
Rachel Hensley | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

WooRank

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

WooRank

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

WooRank

Great for the value. While Screaming Frog is free, it has its limitations. The marketing automation vendors have basic on-page diagnostics but do not go at depth at all into uncovering technical SEO issues.
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

WooRank

  • It has had a positive Return on Investment because it's great to run a client site before the first meeting in order to show that you are knowledgeable about their site and can go into a meeting with a list of improvements.
Rachel Hensley | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

WooRank

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
WooRank
10.0

Likelihood to Renew

Moz Link Explorer
10.0
WooRank

Support Rating

Moz Link Explorer
7.5
WooRank

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