Moz Pro vs. Squirrly SEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Pro
Score 8.2 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Squirrly SEO
Score 8.7 out of 10
N/A
Squirrly is an SEO plugin.
$29.99
per month
Pricing
Moz ProSquirrly SEO
Editions & Modules
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Pro
$29.99
per month
Business
$71.99
per month
Agency
$75.99
per month
Offerings
Pricing Offerings
Moz ProSquirrly SEO
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Moz ProSquirrly SEO
SEO
Comparison of SEO features of Product A and Product B
Moz Pro
7.7
39 Ratings
Squirrly SEO
6.8
4 Ratings
Keyword analysis8.439 Ratings8.24 Ratings
Backlink management7.734 Ratings6.83 Ratings
SERP ranking tracking8.739 Ratings6.84 Ratings
Page grader8.038 Ratings8.54 Ratings
Competitive analysis8.038 Ratings6.83 Ratings
Site audit / diagnostics8.137 Ratings1.02 Ratings
Site recommendations7.135 Ratings8.54 Ratings
Task management5.621 Ratings8.24 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Pro
6.8
32 Ratings
Squirrly SEO
8.3
4 Ratings
Local SEO6.427 Ratings7.54 Ratings
Social SEO6.323 Ratings8.54 Ratings
Mobile SEO6.825 Ratings8.94 Ratings
Global SEO7.627 Ratings8.54 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Pro
7.8
31 Ratings
Squirrly SEO
8.0
4 Ratings
Multi-domain support8.227 Ratings7.84 Ratings
Integration with web analytics tools7.528 Ratings8.24 Ratings
User Ratings
Moz ProSquirrly SEO
Likelihood to Recommend
8.7
(76 ratings)
7.8
(4 ratings)
Likelihood to Renew
8.8
(37 ratings)
-
(0 ratings)
Usability
8.5
(2 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Support Rating
9.5
(14 ratings)
7.0
(1 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Moz ProSquirrly SEO
Likelihood to Recommend
iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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Squirrly Limited
It is lightweight, very efficient and can be integrated in WordPress as well. When organizations want to optimize their content online, Squirrly SEO is probably the best option. It shows you exactly what needs to be improved on your page and makes suggestions. Moreover, the Focus Pages feature scans your pages and provides you with a probability of your ranking for the specific keyword.
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Pros
iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
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Squirrly Limited
  • Content optimization
  • Provide SEO tasks for a beginning user to follow.
  • WordPress site optimization.
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Cons
iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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Squirrly Limited
  • Separate the marketing emails from the knowledge based emails.
  • Fix it so the plugin just works... like Yoast does.
  • Get live chat.
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Likelihood to Renew
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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Squirrly Limited
No answers on this topic
Usability
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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Squirrly Limited
No answers on this topic
Reliability and Availability
iContact
Every time I've ever needed it, it's been there.
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Squirrly Limited
No answers on this topic
Support Rating
iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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Squirrly Limited
Whilst no live chat, you do get an answer.
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Alternatives Considered
iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
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Squirrly Limited
It just works even a no tech like me can figure it - takes a while to learn but worth it for sure
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Return on Investment
iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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Squirrly Limited
  • It has allowed tasks to be completed in a timely and efficient manner.
  • The software has increased the rankings and reach of the organization, thereby increasing the number of people visiting the company's website.
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