What users are saying about
Top Rated
368 Ratings
Top Rated
368 Ratings
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Score 8.3 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    SEO

    7.8

    Moz Pro

    78%

    Whitespark Local Rank Tracker

    Feature Set Not Supported
    N/A
    Moz Pro ranks higher in 8/8 features

    Keyword analysis

    8.5
    85%
    39 Ratings
    N/A
    0 Ratings

    Backlink management

    7.7
    77%
    34 Ratings
    N/A
    0 Ratings

    SERP ranking tracking

    8.6
    86%
    39 Ratings
    N/A
    0 Ratings

    Page grader

    8.1
    81%
    38 Ratings
    N/A
    0 Ratings

    Competitive analysis

    8.0
    80%
    38 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.1
    81%
    37 Ratings
    N/A
    0 Ratings

    Site recommendations

    7.3
    73%
    35 Ratings
    N/A
    0 Ratings

    Task management

    5.8
    58%
    21 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.2

    Moz Pro

    72%

    Whitespark Local Rank Tracker

    Feature Set Not Supported
    N/A
    Moz Pro ranks higher in 4/4 features

    Local SEO

    6.9
    69%
    27 Ratings
    N/A
    0 Ratings

    Social SEO

    6.9
    69%
    23 Ratings
    N/A
    0 Ratings

    Mobile SEO

    7.1
    71%
    25 Ratings
    N/A
    0 Ratings

    Global SEO

    7.9
    79%
    27 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    7.9

    Moz Pro

    79%

    Whitespark Local Rank Tracker

    Feature Set Not Supported
    N/A
    Moz Pro ranks higher in 2/2 features

    Multi-domain support

    8.2
    82%
    27 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    7.6
    76%
    28 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Whitespark Local Rank Tracker is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.7

    Moz Pro

    87%
    76 Ratings
    10.0

    Whitespark Local Rank Tracker

    100%
    2 Ratings

    Likelihood to Renew

    8.8

    Moz Pro

    88%
    37 Ratings

    Whitespark Local Rank Tracker

    N/A
    0 Ratings

    Usability

    8.5

    Moz Pro

    85%
    2 Ratings

    Whitespark Local Rank Tracker

    N/A
    0 Ratings

    Availability

    10.0

    Moz Pro

    100%
    2 Ratings

    Whitespark Local Rank Tracker

    N/A
    0 Ratings

    Support Rating

    9.5

    Moz Pro

    95%
    14 Ratings

    Whitespark Local Rank Tracker

    N/A
    0 Ratings

    Online Training

    7.0

    Moz Pro

    70%
    1 Rating

    Whitespark Local Rank Tracker

    N/A
    0 Ratings

    Likelihood to Recommend

    Moz Pro

    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Anonymous | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    They are a time saver for any agency looking to understand the impact of their local and organic SEO.
    Mike Blumenthal | TrustRadius Reviewer

    Pros

    Moz Pro

    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Joseph Kahn | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    • Finds listings on directories
    • Finds press releases that mention brands or business names
    • Helps find bad data
    Mary Silva | TrustRadius Reviewer

    Cons

    Moz Pro

    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Dustin Junkert | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    • It would be nice to see a geo-grid of ranking around a location
    Mike Blumenthal | TrustRadius Reviewer

    Pricing Details

    Moz Pro

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Moz Pro Editions & Modules

    Edition
    Standard$991
    Medium$1791
    Large$2991
    Premium$5991
    1. per month
    Additional Pricing Details

    Whitespark Local Rank Tracker

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $25 per month

    Whitespark Local Rank Tracker Editions & Modules

    Edition
    Small Business$251
    Specialist$501
    Agency$1001
    Enterprise$2001
    1. per month
    Additional Pricing Details
    The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month

    Likelihood to Renew

    Moz Pro

    Moz Pro 8.8
    Based on 37 answers
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Kyle Claypool | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    No score
    No answers yet
    No answers on this topic

    Usability

    Moz Pro

    Moz Pro 8.5
    Based on 2 answers
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Anonymous | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Moz Pro

    Moz Pro 10.0
    Based on 2 answers
    Every time I've ever needed it, it's been there.
    Ingo Grammel | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Moz Pro

    Moz Pro 9.5
    Based on 14 answers
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Anonymous | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Moz Pro

    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Phil Parrish | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    I prefer Link Research Tools' CBLT tool for competitive backlink reports.
    Mary Silva | TrustRadius Reviewer

    Return on Investment

    Moz Pro

    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Preeti Gautam | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    • The results are compelling for my presentations
    Mike Blumenthal | TrustRadius Reviewer

    Screenshots

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