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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    mParticle

    Score8.7 out of 10
    N/AThe mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A

    Olark

    Score10 out of 10
    N/AOlark is a website live chat tool for engaging website visitors while they browse. It can be used to to track leads, drive sales, provide support.

    $15

    per month

    Pricing
    mParticleOlark
    Editions & Modules
    No answers on this topic
    Self Service
    $19.00
    Per Agent Per Month
    Offerings
    Pricing Offerings
    mParticleOlark
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    mParticleOlark
    Considered Both Products
    mParticle by Rokt
    No answer on this topic
    Olark
    No answer on this topic
    Key User Insights
    Would buy again
    70%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    80%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    No answers on this topic
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    mParticleOlark
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of mParticle and Olark
    Feature
    mParticle
    -
    Ratings
    Olark
    10.0
    1 Ratings
    14% above category average
    Chat history and transcripts00 Ratings10.01 Ratings
    Chat reporting00 Ratings10.01 Ratings
    Chat and web analytics00 Ratings10.01 Ratings
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    mParticleOlark
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    Score9 out of 10
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    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    mParticleOlark
    Likelihood to Recommend
    6.8
    (10 ratings)
    10.0
    (18 ratings)
    Likelihood to Renew
    5.5
    (1 ratings)
    8.6
    (5 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (10 ratings)
    9.8
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    mParticleOlark
    Likelihood to Recommend
    mParticle by Rokt
    If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
    Incentivized
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    Olark
    Olark chat is easy to set up and use. You can have more than one user logged in to monitor the chat on different computers. This makes a fast response time more likely. Although you have to be sure to keep your volume up on the computer so you hear the sound letting you know there's a chat waiting. I like that you can see the customers path through the website and you can put clickable links while you are in a chat to guide the customer to a product or a help page. Plus you can see if they actually went there. This makes it easier to upsell
    Incentivized
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    Pros
    mParticle by Rokt
    • Collect customer data from multiple sources.
    • Integrated with wide breadth of vendors and verticals.
    • Helps track unregistered user data into registered user data.
    Incentivized
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    Olark
    • Olark is user friendly for both sides of the CHAT conversation. If you are initiating the chat, or the one receiving the chat, it is extremely easy to follow and use. There are many different levels of computer use comprehension and Olark is for every level.
    • Olark has reporting features to allow you to check the quality of your employees chat abilities as well as their productivity. It provides feedback for the employee themselves to also see how they are doing and take any suggestions the customer may leave for them regarding their chat experience.
    • Olark is very affordable and offers you the option, at a low cost, to look bigger and more professional that you even are. We were a smaller company and has the chat option with Olark and now have grown tremendously and STILL have the Olark chat option. Olark allowed us to grow and provide professionalism to our customers .
    • The Olark program allows you to set up quick responses to keep your customer from waiting, and to allow your employees to not have to retype the same response over and over. It is a great program that the employees really enjoy as well. It reminds you if you forgot to log out when you left your desk and provides your customer a quick note giving them the option to send the chat as an email inquiry instead, so you don't miss a thing.
    Incentivized
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    Cons
    mParticle by Rokt
    • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
    • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
    • Audiences...definitely not as robust as Amplitude
    Incentivized
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    Olark
    • Not really an area of improvement for Olark specifically, but I will offer that it is incredibly important to keep in mind your company's "shopping hours" or peak traffic times (there is a Reports feature on the software that allows you to analyze peak traffic times).
    • Transcript history can be a little tricky - if you're searching for a specific past conversation, sometimes you may get multiple search results and have to sift through them until you find exactly what you're looking for.
    • I'd also offer that you will occasionally come across folks that are on your site to cyberbully or say nonsensical things. While there isn't an absolute fullproof way to deal with this, Olark does offer a nice "block" feature to disregard any unwanted conversations.
    Incentivized
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    Likelihood to Renew
    mParticle by Rokt
    It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
    Incentivized
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    Olark
    To be honest, renewal decisions are not currently within my power. Hypothetically speaking, I'm very comfortable with the platform, have used it daily for nearly a year, and would see no reason to switch to anything else. The small criticisms I had are not significant enough to deter me from using Olark. It's a user friendly, effective tool for our department.
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    Usability
    mParticle by Rokt
    No answers on this topic
    Olark
    It is simply easy and customizable to be exactly what you need it to be
    Incentivized
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    Support Rating
    mParticle by Rokt
    Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
    Incentivized
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    Olark
    Our organization does not have any complaints about Olark's Support. Anytime we reached out to them for assistance, we received a prompt, helpful reply! As mentioned previously, we used Olark fairly basically so we didn't have too much need to work with their support team other than a few general questions here and there. They were always pleasant to work with.
    Incentivized
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    Alternatives Considered
    mParticle by Rokt
    mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
    Incentivized
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    Olark
    Olark has an easier implementation process and has better functionality such as the ability to send commands through the platform to either create a ticket in your CRM or push an opportunity to salesforce; you're even able to 'push' the end user to a web page. Implementing their SDK is a snap as well.
    Incentivized
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    Return on Investment
    mParticle by Rokt
    • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
    • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
    Incentivized
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    Olark
    • Olark allows my customer support team to respond to inquiries much faster than before.
    • We have seen an uptick in sales as we are able to address more questions from website visitors.
    • We have changed the design of our website based on chat feedback and questions obtained through Olark.
    Incentivized
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    ScreenShots