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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    mParticle

    Score8.7 out of 10
    N/AThe mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A

    X Premium Business

    Score8 out of 10
    N/AX Premium Business (formerly Verified Organizations) is the enterprise-tier infrastructure for the X platform, designed to centralize brand authority, account security, and high-velocity content distribution for commercial and governmental entities.

    $200

    per month

    Pricing
    mParticleX Premium Business
    Editions & Modules
    No answers on this topic
    Basic
    $200
    per month
    Full Access
    $1000
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    mParticleX Premium Business
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    mParticleX Premium Business
    Considered Both Products
    mParticle by Rokt
    No answer on this topic
    SpaceX
    No answer on this topic
    Key User Insights
    Would buy again
    70%
    Would buy again
    7 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    8 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    mParticleX Premium Business
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    Twilio Segment
    Score8.4 out of 10
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    Medium-sized Companies
    Treasure AI
    Score9 out of 10
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    Score8.9 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    mParticleX Premium Business
    Likelihood to Recommend
    6.8
    (10 ratings)
    8.0
    (33 ratings)
    Likelihood to Renew
    5.5
    (1 ratings)
    7.1
    (16 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.0
    (10 ratings)
    8.0
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    mParticleX Premium Business
    Likelihood to Recommend
    mParticle by Rokt
    If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
    Incentivized
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    SpaceX
    TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
    Read full review
    Pros
    mParticle by Rokt
    • Collect customer data from multiple sources.
    • Integrated with wide breadth of vendors and verticals.
    • Helps track unregistered user data into registered user data.
    Incentivized
    Read full review
    SpaceX
    • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
    • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
    Incentivized
    Read full review
    Cons
    mParticle by Rokt
    • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
    • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
    • Audiences...definitely not as robust as Amplitude
    Incentivized
    Read full review
    SpaceX
    • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
    • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
    • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
    Incentivized
    Read full review
    Likelihood to Renew
    mParticle by Rokt
    It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
    Incentivized
    Read full review
    SpaceX
    As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
    Read full review
    Usability
    mParticle by Rokt
    No answers on this topic
    SpaceX
    It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
    Read full review
    Reliability and Availability
    mParticle by Rokt
    No answers on this topic
    SpaceX
    TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
    Read full review
    Performance
    mParticle by Rokt
    No answers on this topic
    SpaceX
    Besides posting multiple times when stuck in a loop not other real issues.
    Read full review
    Support Rating
    mParticle by Rokt
    Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
    Incentivized
    Read full review
    SpaceX
    I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
    Incentivized
    Read full review
    Implementation Rating
    mParticle by Rokt
    No answers on this topic
    SpaceX
    Easy download and launch of application.
    Read full review
    Alternatives Considered
    mParticle by Rokt
    mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
    Incentivized
    Read full review
    SpaceX
    Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
    Incentivized
    Read full review
    Return on Investment
    mParticle by Rokt
    • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
    • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
    Incentivized
    Read full review
    SpaceX
    • Positive: User-friendly and therefore easy to teach new members.
    • Positive: Easy team management (when there are multiple users/managers for one channel).
    • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
    Incentivized
    Read full review
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