What users are saying about
1 Rating
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Score 10 out of 100
17 Ratings
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Score 8.3 out of 100

Attribute Ratings

  • N.Rich is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

N.Rich

100%
1 Rating
8.2

TechTarget Priority Engine

82%
7 Ratings

Support Rating

N.Rich

N/A
0 Ratings
7.7

TechTarget Priority Engine

77%
4 Ratings

Likelihood to Recommend

N.Rich

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
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TechTarget

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
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Pros

N.Rich

  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
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TechTarget

  • Accurate Titles and Contact info
  • Robust data form multiple people in the org
  • Frequency of sending me reports that change a lot, so they are current.
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Cons

N.Rich

  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
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TechTarget

  • Only sending titles that are relevant
  • Speed - the page is slow sometimes, so I avoid it on busy days
  • would be nice to shar profiles with someone on my team, like my AE
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Pricing Details

N.Rich

Starting Price

Editions & Modules

N.Rich editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    TechTarget Priority Engine

    Starting Price

    Editions & Modules

    TechTarget Priority Engine editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Support Rating

      N.Rich

      No answers on this topic

      TechTarget

      I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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      Alternatives Considered

      N.Rich

      NRich is clearly superior in terms of efficiency and overall customer reach.
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      TechTarget

      Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current hot topics). ZoomInfo gives organization structure trees, better contact info - cell numbers, and more direct numbers.
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      Return on Investment

      N.Rich

      • Huge ROI for campaigns with products attached
      • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
      • Allows us to standardize our ABM marketing efforts across multiple campaigns.
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      TechTarget

      • TechTarget led to many more meetings set.
      • Meetings that were held were much more in-depth and beneficial.
      • Quality, relatable information led to increased bottom-line.
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