NapoleonCat is a social media management solution built around features such as post publishing and engagement across social media channels, competitor monitoring, and analytics and optimization.
$89
per month users, profile slots & Inbox Capacity
Tailwind
Score7.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
NapoleonCat
Tailwind
Editions & Modules
Standard
$89
per month
Pro
$109
per month
Expert
$139
per month
Enterprise
from $465
per month
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
NapoleonCat
Tailwind
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
14 days to explore features are included free. No credit card is required. The trial is based on the Expert Plan and includes:
All features: Social Inbox, Auto-moderation, Publisher, Analytics, and Reporting
- 5 seats
- 10 social profile slots
- 25,000-message capacity in the Inbox
- AI Assistant: 100 actions in the Social Inbox and 10 in the Publisher.
Please note: during the trial, downloading reports isn’t available, but reports can be previewed. Contact sales to connect a profile with over 1 million followers or to test a more custom setup.
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More Pricing Information
Features
NapoleonCat
Tailwind
Listening/monitoring
Comparison of Listening/monitoring features of NapoleonCat and Tailwind
Feature
NapoleonCat
6.4
1 Ratings
18% below category average
Tailwind
9.2
4 Ratings
18% above category average
Boolean keyword searches
9.11 Ratings
9.52 Ratings
Filtering out noise/spam
7.31 Ratings
8.93 Ratings
Sentiment analysis
4.51 Ratings
8.94 Ratings
Broad channel coverage
4.51 Ratings
9.44 Ratings
Publishing
Comparison of Publishing features of NapoleonCat and Tailwind
Feature
NapoleonCat
10.0
1 Ratings
20% above category average
Tailwind
4.7
12 Ratings
54% below category average
Content planning and scheduling
10.01 Ratings
5.912 Ratings
Workflow management
10.01 Ratings
5.210 Ratings
Audience targeting
00 Ratings
3.89 Ratings
Content optimization
00 Ratings
3.812 Ratings
Engagement
Comparison of Engagement features of NapoleonCat and Tailwind
Feature
NapoleonCat
10.0
1 Ratings
21% above category average
Tailwind
5.7
10 Ratings
35% below category average
Automated routing and prioritization
10.01 Ratings
5.98 Ratings
Customer interaction histories
10.01 Ratings
5.25 Ratings
Bulk actions
10.01 Ratings
5.98 Ratings
Marketing
Comparison of Marketing features of NapoleonCat and Tailwind
Feature
NapoleonCat
6.4
1 Ratings
19% below category average
Tailwind
7.7
8 Ratings
0% below category average
Campaigns and promotions
6.41 Ratings
10.05 Ratings
Lead generation
00 Ratings
5.07 Ratings
Content marketing
00 Ratings
5.98 Ratings
Paid media management
00 Ratings
10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of NapoleonCat and Tailwind
Feature
NapoleonCat
10.0
2 Ratings
18% above category average
Tailwind
4.0
12 Ratings
70% below category average
Twitter
10.01 Ratings
00 Ratings
Facebook
10.01 Ratings
1.01 Ratings
LinkedIn
10.01 Ratings
00 Ratings
Instagram
10.02 Ratings
4.58 Ratings
Pinterest
10.01 Ratings
6.612 Ratings
YouTube
10.01 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of NapoleonCat and Tailwind
Feature
NapoleonCat
10.0
2 Ratings
26% above category average
Tailwind
7.3
10 Ratings
6% below category average
Campaign success analytics
10.02 Ratings
5.29 Ratings
Real-time tracking
10.02 Ratings
7.08 Ratings
Competitor analysis
10.01 Ratings
9.76 Ratings
Account management
Comparison of Account management features of NapoleonCat and Tailwind
Feature
NapoleonCat
10.0
1 Ratings
23% above category average
Tailwind
3.0
8 Ratings
90% below category average
Role-based user permissions & privileges
10.01 Ratings
1.07 Ratings
Mobile access
10.01 Ratings
5.17 Ratings
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NapoleonCat
Tailwind
Small Businesses
Sendible
Score7.2 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Emplifi
Score8.9 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Salesforce Marketing Cloud Social Studio (discontinued)
Score8.1 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
It is most effective in tracking the marketing efforts of competitors and gathering of information from social media platforms that is turned into actionable knowledge. NapoleonCat upgrades how we serve our customers and by automating social media marketing processes, time is saved so that teams can concentrate on other strategic tasks
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
"Free Trial" functionality will actually charge users straight away depending on the trial button clicked
Changes to plan during a billing cycle are not refunded or credited in any way, including attempting to un-do the change. (So moving down and up again between plans, even if both actions occur within seconds of each other, results in getting charged twice...)
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
NapoleonCat is easy to implement and use. Users can manage all their social media activities from a single online dashboard that also includes reporting. Users can manage posts while on the go using the mobile app.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Use this service instead... Far more transparent and also supports modern account security features like 2-factor authentication. (Lack of 2fa puts all social profiles in NepoleonCat at increased risk of being hijacked...)
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info