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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    NapoleonCat

    Score9 out of 10
    N/ANapoleonCat is a social media management solution built around features such as post publishing and engagement across social media channels, competitor monitoring, and analytics and optimization.

    $89

    per month users, profile slots & Inbox Capacity

    Tailwind

    Score7.6 out of 10
    N/ATailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

    $14.99

    per month

    Pricing
    NapoleonCatTailwind
    Editions & Modules
    Standard
    $89
    per month
    Pro
    $109
    per month
    Expert
    $139
    per month
    Enterprise
    from $465
    per month
    Free
    $0
    billed annually
    Pro
    $24.99
    per month 1 user and profile
    Advanced
    $49.99
    per month 2 users and profiles
    Max
    $99.99
    per month 5 users and 3 profiles
    Tailwind Communities
    $119.88
    billed annually
    Offerings
    Pricing Offerings
    NapoleonCatTailwind
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details14 days to explore features are included free. No credit card is required. The trial is based on the Expert Plan and includes: All features: Social Inbox, Auto-moderation, Publisher, Analytics, and Reporting - 5 seats - 10 social profile slots - 25,000-message capacity in the Inbox - AI Assistant: 100 actions in the Social Inbox and 10 in the Publisher. Please note: during the trial, downloading reports isn’t available, but reports can be previewed. Contact sales to connect a profile with over 1 million followers or to test a more custom setup.—
    More Pricing Information
    Features
    NapoleonCatTailwind
    Listening/monitoring
    Comparison of Listening/monitoring features of NapoleonCat and Tailwind
    Feature
    NapoleonCat
    6.4
    1 Ratings
    18% below category average
    Tailwind
    9.2
    4 Ratings
    18% above category average
    Boolean keyword searches9.11 Ratings9.52 Ratings
    Filtering out noise/spam7.31 Ratings8.93 Ratings
    Sentiment analysis4.51 Ratings8.94 Ratings
    Broad channel coverage4.51 Ratings9.44 Ratings
    Publishing
    Comparison of Publishing features of NapoleonCat and Tailwind
    Feature
    NapoleonCat
    10.0
    1 Ratings
    20% above category average
    Tailwind
    4.7
    12 Ratings
    54% below category average
    Content planning and scheduling10.01 Ratings5.912 Ratings
    Workflow management10.01 Ratings5.210 Ratings
    Audience targeting00 Ratings3.89 Ratings
    Content optimization00 Ratings3.812 Ratings
    Engagement
    Comparison of Engagement features of NapoleonCat and Tailwind
    Feature
    NapoleonCat
    10.0
    1 Ratings
    21% above category average
    Tailwind
    5.7
    10 Ratings
    35% below category average
    Automated routing and prioritization10.01 Ratings5.98 Ratings
    Customer interaction histories10.01 Ratings5.25 Ratings
    Bulk actions10.01 Ratings5.98 Ratings
    Marketing
    Comparison of Marketing features of NapoleonCat and Tailwind
    Feature
    NapoleonCat
    6.4
    1 Ratings
    19% below category average
    Tailwind
    7.7
    8 Ratings
    0% below category average
    Campaigns and promotions6.41 Ratings10.05 Ratings
    Lead generation00 Ratings5.07 Ratings
    Content marketing00 Ratings5.98 Ratings
    Paid media management00 Ratings10.05 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of NapoleonCat and Tailwind
    Feature
    NapoleonCat
    10.0
    2 Ratings
    18% above category average
    Tailwind
    4.0
    12 Ratings
    70% below category average
    Twitter10.01 Ratings00 Ratings
    Facebook10.01 Ratings1.01 Ratings
    LinkedIn10.01 Ratings00 Ratings
    Instagram10.02 Ratings4.58 Ratings
    Pinterest10.01 Ratings6.612 Ratings
    YouTube10.01 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of NapoleonCat and Tailwind
    Feature
    NapoleonCat
    10.0
    2 Ratings
    26% above category average
    Tailwind
    7.3
    10 Ratings
    6% below category average
    Campaign success analytics10.02 Ratings5.29 Ratings
    Real-time tracking10.02 Ratings7.08 Ratings
    Competitor analysis10.01 Ratings9.76 Ratings
    Account management
    Comparison of Account management features of NapoleonCat and Tailwind
    Feature
    NapoleonCat
    10.0
    1 Ratings
    23% above category average
    Tailwind
    3.0
    8 Ratings
    90% below category average
    Role-based user permissions & privileges10.01 Ratings1.07 Ratings
    Mobile access10.01 Ratings5.17 Ratings
    Best Alternatives
    NapoleonCatTailwind
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NapoleonCatTailwind
    Likelihood to Recommend
    7.3
    (3 ratings)
    5.9
    (13 ratings)
    Usability
    7.3
    (2 ratings)
    5.9
    (3 ratings)
    Support Rating
    7.3
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    NapoleonCatTailwind
    Likelihood to Recommend
    NapoleonCat
    It is most effective in tracking the marketing efforts of competitors and gathering of information from social media platforms that is turned into actionable knowledge. NapoleonCat upgrades how we serve our customers and by automating social media marketing processes, time is saved so that teams can concentrate on other strategic tasks
    Incentivized
    Read full review
    Tailwind
    Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
    Read full review
    Pros
    NapoleonCat
    • Multi-hashtag searches
    • Customer service
    • Social campaign management
    Incentivized
    Read full review
    Tailwind
    • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
    • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
    • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
    Incentivized
    Read full review
    Cons
    NapoleonCat
    • "Free Trial" functionality will actually charge users straight away depending on the trial button clicked
    • Changes to plan during a billing cycle are not refunded or credited in any way, including attempting to un-do the change. (So moving down and up again between plans, even if both actions occur within seconds of each other, results in getting charged twice...)
    Read full review
    Tailwind
    • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
    • The Tailwind Create is fun and helpful but still hard to use.
    Incentivized
    Read full review
    Usability
    NapoleonCat
    NapoleonCat is easy to implement and use. Users can manage all their social media activities from a single online dashboard that also includes reporting. Users can manage posts while on the go using the mobile app.
    Incentivized
    Read full review
    Tailwind
    Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
    Incentivized
    Read full review
    Support Rating
    NapoleonCat
    Over the course of our campaign, the team went out of their way to fix and correct glitches in the interface that I pointed out to them.
    Incentivized
    Read full review
    Tailwind
    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Incentivized
    Read full review
    Alternatives Considered
    NapoleonCat
    Use this service instead... Far more transparent and also supports modern account security features like 2-factor authentication. (Lack of 2fa puts all social profiles in NepoleonCat at increased risk of being hijacked...)
    Read full review
    Tailwind
    When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
    Incentivized
    Read full review
    Return on Investment
    NapoleonCat
    • Maintaining a positive brand image
    • Identifying potential influencers
    • Spying on competitors
    Incentivized
    Read full review
    Tailwind
    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Incentivized
    Read full review
    ScreenShots

    NapoleonCat Screenshots

    Screenshot of Social Inbox, Auto-moderation, AI Assistant, Social CRM,  Schedule & Publish, Analytics, ReportingScreenshot of Social Inbox: Engage communities and manage social customer serviceScreenshot of Analytics: Measure social media marketing performanceScreenshot of Schedule & Publish: Schedule content across platformsScreenshot of AI Assistant:Automate, analyze, and secure social mediaScreenshot of Auto-moderation: Automate conversations on social media