Likelihood to Recommend If you're operating a social media campaign across several platforms (Facebook, Twitter, LinkedIn, etc) This can really help, because it streamlines everything. Everybody is on the same page, and it tailors your organization to each user, so it's pretty easy to navigate once you have your footing. Really helps our social media manager out.
Read full review Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
Read full review Pros It's super clean and easy to use. From a client perspective, they like it because they can create their own news topics and share it with their internal audiences The newest update lets you look at channels from other countries to see what current trends are globally With the latest release, you can also post to LinkedIn and to groups on LinkedIn and Facebook – which makes it super easy for sharing content. Read full review Auto-poster feature that allows scheduling of posts to be made in relatively short time. Calendar view has a great UI with easy to use drag and drop and editing features. Message assets can be saved per campaign without having to re-draft them for repeated promotions. Good reporting via excel export and dashboard overview Great customer service and support! Including response rate and implementation of requested features Read full review Cons It's a saturated market – there's a lot of programs like these, so while it's fun and easy to use, there's a lot of other apps like this. They'll need to innovate if they really want to stand out Their website isn't exactly trustworthy – this is a weird complaint, but the site loads strange and doesn't look...legitimate, I guess. It's a hard sell with some people. Loading is sometimes an issue – sometimes it's slower than others. Read full review Sometimes there were bugs in the user experience, but they seemed to be quickly addressed. They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up. Read full review Likelihood to Renew I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
Read full review Support Rating When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
Read full review Online Training There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Read full review Implementation Rating As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Read full review Alternatives Considered The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
Read full review Return on Investment Keeps our clients happy – this is first and foremost. They can see the effectiveness of their campaigns Helps us analyze our clicks – we can tell where our users are going, what they react to, and what they're looking at most Streamlines our workload – it makes the whole process much faster, so we can worry about other things and tackle other projects. Read full review Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions. Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena. Ability to quickly post allows for immediate input during time sensitive social discussions. Read full review ScreenShots