NiCE CXone vs. Salesforce Agentforce Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
NiCE CXone
Score 8.6 out of 10
N/A
NICE CXone is a cloud-based contact center platform that manages customer interactions across multiple communication channels. It includes features such as automatic call distribution (ACD), interactive voice response (IVR), omnichannel routing, workforce optimization, feedback management, and interaction analytics.
$110
per month per user
Agentforce Marketing
Score 7.7 out of 10
N/A
Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
NiCE CXoneSalesforce Agentforce Marketing
Editions & Modules
CXone Omnichannel Agent
$110
per month per user
CXone Essential Suite
$135
per month per user
Cxone Core Suite
$169
per month per user
CXone Complete Suite
$209
per month per user
CXone Ultimate Suite
$249
per month per user
CXone Mpower Ultimate Suite
$249
per month per user
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
NiCE CXoneAgentforce Marketing
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
NiCE CXoneSalesforce Agentforce Marketing
Features
NiCE CXoneSalesforce Agentforce Marketing
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
NiCE CXone
9.4
581 Ratings
11% above category average
Salesforce Agentforce Marketing
-
Ratings
Agent dashboard9.3559 Ratings00 Ratings
Validate callers9.6471 Ratings00 Ratings
Outbound response9.5490 Ratings00 Ratings
Call forwarding9.4443 Ratings00 Ratings
Click-to-call (CTC)9.1403 Ratings00 Ratings
Warm transfer9.8531 Ratings00 Ratings
Predictive dialing9.7317 Ratings00 Ratings
Interactive voice response9.6376 Ratings00 Ratings
REST APIs9.3301 Ratings00 Ratings
Call scripts9.2322 Ratings00 Ratings
Call tracking9.5510 Ratings00 Ratings
Multichannel integration9.4364 Ratings00 Ratings
CRM software integration9.0365 Ratings00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
NiCE CXone
9.4
556 Ratings
13% above category average
Salesforce Agentforce Marketing
-
Ratings
Inbound call routing9.5511 Ratings00 Ratings
Omnichannel inbound routing9.2373 Ratings00 Ratings
Recording9.6495 Ratings00 Ratings
Quality management9.1480 Ratings00 Ratings
Call analytics9.1486 Ratings00 Ratings
Historical reporting9.4479 Ratings00 Ratings
Live reporting9.4465 Ratings00 Ratings
Customer surveys9.6299 Ratings00 Ratings
Customer interaction analytics9.7319 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
NiCE CXone
-
Ratings
Salesforce Agentforce Marketing
7.5
171 Ratings
2% below category average
WYSIWYG email editor00 Ratings7.6122 Ratings
Dynamic content00 Ratings8.0153 Ratings
Ability to test dynamic content00 Ratings6.7112 Ratings
Landing pages00 Ratings7.6121 Ratings
A/B testing00 Ratings7.2151 Ratings
Mobile optimization00 Ratings6.8111 Ratings
Email deliverability reporting00 Ratings7.5132 Ratings
List management00 Ratings8.2129 Ratings
Triggered drip sequences00 Ratings7.495 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
NiCE CXone
-
Ratings
Salesforce Agentforce Marketing
8.1
124 Ratings
4% above category average
Lead nurturing automation00 Ratings8.6109 Ratings
Lead scoring and grading00 Ratings8.1110 Ratings
Data quality management00 Ratings7.5116 Ratings
Automated sales alerts and tasks00 Ratings8.3101 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
NiCE CXone
-
Ratings
Salesforce Agentforce Marketing
7.5
114 Ratings
1% above category average
Calendaring00 Ratings7.6103 Ratings
Event/webinar marketing00 Ratings7.497 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
NiCE CXone
-
Ratings
Salesforce Agentforce Marketing
7.5
88 Ratings
2% above category average
Social sharing and campaigns00 Ratings7.583 Ratings
Social profile integration00 Ratings7.539 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
NiCE CXone
-
Ratings
Salesforce Agentforce Marketing
7.8
124 Ratings
6% above category average
Dashboards00 Ratings8.2118 Ratings
Standard reports00 Ratings7.6123 Ratings
Custom reports00 Ratings7.4100 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
NiCE CXone
-
Ratings
Salesforce Agentforce Marketing
7.6
124 Ratings
2% above category average
API00 Ratings6.990 Ratings
Role-based workflow & approvals00 Ratings6.989 Ratings
Customizability00 Ratings7.0111 Ratings
Integration with Salesforce.com00 Ratings7.8113 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.814 Ratings
Integration with SugarCRM00 Ratings8.311 Ratings
Third-party software integrations00 Ratings7.324 Ratings
Best Alternatives
NiCE CXoneSalesforce Agentforce Marketing
Small Businesses
CloudTalk
CloudTalk
Score 7.5 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 5.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
NiCE CXoneSalesforce Agentforce Marketing
Likelihood to Recommend
9.7
(612 ratings)
8.0
(328 ratings)
Likelihood to Renew
10.0
(28 ratings)
8.1
(114 ratings)
Usability
9.3
(587 ratings)
8.4
(37 ratings)
Availability
8.1
(9 ratings)
10.0
(11 ratings)
Performance
7.7
(9 ratings)
9.6
(9 ratings)
Support Rating
9.1
(6 ratings)
7.0
(36 ratings)
In-Person Training
8.2
(5 ratings)
5.0
(4 ratings)
Online Training
8.0
(7 ratings)
8.1
(7 ratings)
Implementation Rating
7.6
(11 ratings)
3.0
(17 ratings)
Configurability
8.2
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
6.8
(6 ratings)
7.0
(2 ratings)
Product Scalability
7.3
(9 ratings)
7.3
(39 ratings)
Vendor post-sale
7.5
(8 ratings)
8.0
(3 ratings)
Vendor pre-sale
7.5
(8 ratings)
7.0
(3 ratings)
User Testimonials
NiCE CXoneSalesforce Agentforce Marketing
Likelihood to Recommend
NICE Systems
NICE CXone Mpower offers a great suite of products and tools appropriate for contact centers. It is a one stop shop for all of the monitoring, scheduling, reporting, and quality tools a large or small contact center may need. It is very feature rich and has many components, some of which we haven't even grown to adopt yet but may in the near future.
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Salesforce
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
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Pros
NICE Systems
  • Organizes everyone's interactions within the platform
  • Shows interactions real time with productivity stats
  • Makes Chat/Call quality a breeze with customizable quality forms
  • Easy to share an interaction within the company for others to review
  • Keeps everyone on track with scheduled lunches/breaks/meetings so you don't have to remember yourself and never miss another event again!
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
NICE Systems
  • There can be changes in interface of the app, however it's still very good
  • I would appreciete detailed web page with all necessary information, but when I need anything, the customer support is very quick and provide all the information
  • Hardly to find any other :)
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
NICE Systems
Nice made it possible for employees to work from anywhere with access to the internet, it made it possible to extract data from contacts in a very thorough way. In addition, the meticaes can be fully customized and the day-to-day monitoring of the operation is more visible.With nice, contacts with clients abroad became easier.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
NICE Systems
The lack of written SOPs makes some features (WFM / Performance management) very difficult to use. The training provided by NICE is extensive, but it's hard to remember everything shared in the hour. We spend so much time on the platform just trying to figure out how to use the features; it would be much easier with written instructions and screenshots.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
NICE Systems
NICE inContact CXone is available when you need it. I have been using it for about a year and I have never suffered any issues that caused my not to have access to the product. If there are updates, they must be downloaded and install in the background because I do not see them
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Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
NICE Systems
NICE inContact CXone performs very well even on old computers that are limited in resources. I use a older computer with limited memory and it seems to handle NICE inContact CXone very well in most cases. There will be times when it acts up for whatever reason bust over ninety percent of the time.
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
NICE Systems
inContact only allows specific users to contact them for support. Even though I use the product daily and it accounts for a large amount of my workload, I still have to contact an authorized user to create an incident. These users are managers and their schedules are very busy. This can result in delays in incidents being opened and resolved.
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Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
NICE Systems
The In-person training was fine for a general overview. I think it would have been really helpful to have a review of pre-built reports and how to use them as tools.
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Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
NICE Systems
I would rate 10, since the explanations were far enough to catch all the usabilities.I would rate 10, since the explanations were far enough to catch all the usabilities.I would rate 10, since the explanations were far enough to catch all the usabilities.I would rate 10, since the explanations were far enough to catch all the usabilities.
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Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
NICE Systems
We love the use of our new tools. However, NICE staff turnover was frustrating. We lost ground each time a new team took over. Some people were good some were not as much. Some people did great training while others were not as helpful
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
NICE Systems
When it comes to this specific situation (cell centers) NICE definitely has an ADP beat. The analytics, scheduling, and forecasts are extremely well-tailored for this situation. ADP has a more comprehensive solution in my opinion - I feel their UI and mobile app are also more user-friendly. But in terms of performance management functionality, NICE has a more robust system and is able to create additional metrics if we need them When I used ADP there were no custom options available.
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Salesforce
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
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Contract Terms and Pricing Model
NICE Systems
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
NICE Systems
I rated 10, because Nice CX one is very much functional. You can simply acess it by website Nice, in any navigator, desktop, notebook or mobile, so you can in a fast way run on every departament of the company.
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Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Return on Investment
NICE Systems
  • NICE CXone has allowed us the ability to, on specific teams, not have to back fill positions due to attrition.
  • NICE CXone has provided us insight into data metrics that we did not have before.
  • NICE CXone provides us with visibility into the productivity of our offshore agents which we did NOT have prior to our partnership.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

NiCE CXone Screenshots

Screenshot of CXone Copilot is a partner for every conversation — bringing knowledge, next steps, and smart suggestions before agents even have to ask.Screenshot of CXone Orchestrator is a visual yet tool that does not require programming skills, but instead empowers everyone—from business user to routing flow programmer—to build and manage routing flows for all channels.Screenshot of CXone Interaction Analytics, used to get actionable insights from every voice, digital, and self-service customer interaction.Screenshot of CXone Performance Management aligns employee performance, contact center goals, and customer expectations with continuous improvement.

Agentforce Marketing Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.