What users are saying about
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Top Rated
117 Ratings
2 Ratings
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Score 1 out of 100

Parse.ly

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Top Rated
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Attribute Ratings

  • Parse.ly is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

1.0

Nielsen Attribution

10%
1 Rating
9.0

Parse.ly

90%
76 Ratings

Likelihood to Renew

Nielsen Attribution

N/A
0 Ratings
8.8

Parse.ly

88%
24 Ratings

Usability

Nielsen Attribution

N/A
0 Ratings
9.0

Parse.ly

90%
27 Ratings

Support Rating

Nielsen Attribution

N/A
0 Ratings
8.5

Parse.ly

85%
59 Ratings

Likelihood to Recommend

Nielsen Attribution

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
Anonymous | TrustRadius Reviewer

Pros

Nielsen Attribution

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
Anonymous | TrustRadius Reviewer

Cons

Nielsen Attribution

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
Andrew Capps | TrustRadius Reviewer

Pricing Details

Nielsen Attribution

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$499 per month

Likelihood to Renew

Nielsen Attribution

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.8
Based on 24 answers
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Alice Marshall | TrustRadius Reviewer

Usability

Nielsen Attribution

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 9.0
Based on 27 answers
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Mark Chiles | TrustRadius Reviewer

Support Rating

Nielsen Attribution

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.5
Based on 59 answers
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Nielsen Attribution

VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Ben Harborne | TrustRadius Reviewer

Return on Investment

Nielsen Attribution

  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
Anonymous | TrustRadius Reviewer

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