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Top Rated
85 Ratings
2 Ratings
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Score 1 out of 100

Parse.ly

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Top Rated
85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Nielsen Attribution (formerly Visual IQ)

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

Parse.ly is great for real-time metrics and for analyzing audience interaction over time. It does a great job in showing you what people are engaging within the moment and how they've engaged with it in the past and does a fair job of showing where that engagement comes from in terms of search/social/internal audiences. It is not great at pinpointing the origin of social audiences, which is needed for getting content in front of the right viewers. It's also not particularly suited to market analysis. Your site's metrics are offered without any context for what's happening online in your area.
Andrew Capps | TrustRadius Reviewer

Pros

Nielsen Attribution (formerly Visual IQ)

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

  • I like most how you can actively see where traffic is coming from, whether it's a specific tweet or website that hyperlinks to a story. Parse.ly is amazingly specific with this sort of thing
  • The design is terrific and you can easily shift between seeing the top performing stories of the day and the top performing stories of the past ten minutes
Anonymous | TrustRadius Reviewer

Cons

Nielsen Attribution (formerly Visual IQ)

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

  • Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
  • I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
  • Some more customization of reports (or maybe more training).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.8
Based on 3 answers
Parse.ly has helped answer a lot of our pressing business questions.
Kevin Wu | TrustRadius Reviewer

Usability

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.4
Based on 5 answers
[Parse.ly's] stylish and easy to use dashboard view make it a platform that each member of the the team can easily use to get high level feedback on article performance, as well as having the depth and the more rich data to facilitate more strategic and high level decision making .
Anonymous | TrustRadius Reviewer

Support Rating

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 7.7
Based on 42 answers
Getting support from Parsely is so easy. They are super responsive and really go out of their way to make sure they get you to a solution you're happy with. In the rare event that what you need is impossible, they actually record your feedback and actually get it to the people who could act on it. I've even had them get back to me later to get more information about a feature I requested.
Phoebe Gavin | TrustRadius Reviewer

Alternatives Considered

Nielsen Attribution (formerly Visual IQ)

VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Ben Harborne | TrustRadius Reviewer

Return on Investment

Nielsen Attribution (formerly Visual IQ)

  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer

Parse.ly

  • Clear access to reporting metrics on a regular basis for over 20 vendors.
  • The ability to see which pieces perform well by social media channel.
  • Rich data on the number of minutes engaged, and a clear explanation of how this is measured.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Nielsen Attribution (formerly Visual IQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Add comparison