TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nimble

    Score7.5 out of 10
    N/ANimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.

    $15

    per month

    Zoho Campaigns

    Score8.9 out of 10
    N/AZoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

    $0

    Pricing
    NimbleZoho Campaigns
    Editions & Modules
    Business
    $19.00
    Per User Per Month
    Forever Free
    $0
    Standard Plan
    $3 for 500 contacts
    per month
    Professional Plan
    $4.5 for 500 contacts
    per month
    Pay as you go
    $14 for 500 contacts
    Offerings
    Pricing Offerings
    NimbleZoho Campaigns
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    NimbleZoho Campaigns
    Sales Force Automation
    Comparison of Sales Force Automation features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.5
    30 Ratings
    8% above category average
    Zoho Campaigns
    -
    Ratings
    Customer data management / contact management9.529 Ratings00 Ratings
    Workflow management8.428 Ratings00 Ratings
    Territory management8.724 Ratings00 Ratings
    Opportunity management8.128 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.429 Ratings00 Ratings
    Contract management8.523 Ratings00 Ratings
    Quote & order management6.621 Ratings00 Ratings
    Interaction tracking9.227 Ratings00 Ratings
    Channel / partner relationship management8.126 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.1
    22 Ratings
    5% above category average
    Zoho Campaigns
    -
    Ratings
    Case management7.922 Ratings00 Ratings
    Call center management8.220 Ratings00 Ratings
    Help desk management8.321 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.7
    27 Ratings
    12% above category average
    Zoho Campaigns
    -
    Ratings
    Lead management8.426 Ratings00 Ratings
    Email marketing9.026 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.2
    29 Ratings
    6% above category average
    Zoho Campaigns
    -
    Ratings
    Task management8.529 Ratings00 Ratings
    Billing and invoicing management8.418 Ratings00 Ratings
    Reporting7.725 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.9
    27 Ratings
    15% above category average
    Zoho Campaigns
    -
    Ratings
    Forecasting8.923 Ratings00 Ratings
    Pipeline visualization8.827 Ratings00 Ratings
    Customizable reports9.023 Ratings00 Ratings
    Customization
    Comparison of Customization features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.6
    29 Ratings
    12% above category average
    Zoho Campaigns
    -
    Ratings
    Custom fields9.029 Ratings00 Ratings
    Custom objects8.322 Ratings00 Ratings
    Scripting environment8.518 Ratings00 Ratings
    API for custom integration8.820 Ratings00 Ratings
    Security
    Comparison of Security features of Nimble and Zoho Campaigns
    Feature
    Nimble
    9.3
    26 Ratings
    10% above category average
    Zoho Campaigns
    -
    Ratings
    Single sign-on capability9.424 Ratings00 Ratings
    Role-based user permissions9.324 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.4
    29 Ratings
    11% above category average
    Zoho Campaigns
    -
    Ratings
    Social data8.429 Ratings00 Ratings
    Social engagement8.429 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.8
    25 Ratings
    15% above category average
    Zoho Campaigns
    -
    Ratings
    Marketing automation8.725 Ratings00 Ratings
    Compensation management8.919 Ratings00 Ratings
    Platform
    Comparison of Platform features of Nimble and Zoho Campaigns
    Feature
    Nimble
    8.3
    27 Ratings
    9% above category average
    Zoho Campaigns
    -
    Ratings
    Mobile access8.327 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Nimble and Zoho Campaigns
    Feature
    Nimble
    -
    Ratings
    Zoho Campaigns
    9.3
    26 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings9.825 Ratings
    Dynamic content00 Ratings9.926 Ratings
    Ability to test dynamic content00 Ratings9.823 Ratings
    Landing pages00 Ratings9.818 Ratings
    A/B testing00 Ratings9.822 Ratings
    Mobile optimization00 Ratings5.024 Ratings
    Email deliverability reporting00 Ratings9.826 Ratings
    List management00 Ratings9.925 Ratings
    Triggered drip sequences00 Ratings9.820 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Nimble and Zoho Campaigns
    Feature
    Nimble
    -
    Ratings
    Zoho Campaigns
    9.8
    26 Ratings
    25% above category average
    Dashboards00 Ratings9.825 Ratings
    Standard reports00 Ratings9.926 Ratings
    Custom reports00 Ratings9.922 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Nimble and Zoho Campaigns
    Feature
    Nimble
    -
    Ratings
    Zoho Campaigns
    8.7
    4 Ratings
    6% above category average
    URL Validation00 Ratings9.74 Ratings
    Link Tracking00 Ratings9.84 Ratings
    Image Validation00 Ratings9.94 Ratings
    Inbox Display00 Ratings4.94 Ratings
    Email Accessibility Tools00 Ratings7.94 Ratings
    Email Previews00 Ratings9.84 Ratings
    Best Alternatives
    NimbleZoho Campaigns
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NimbleZoho Campaigns
    Likelihood to Recommend
    7.0
    (33 ratings)
    9.8
    (26 ratings)
    Likelihood to Renew
    7.0
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (19 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.8
    (19 ratings)
    -
    (0 ratings)
    User Testimonials
    NimbleZoho Campaigns
    Likelihood to Recommend
    Nimble
    This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
    Incentivized
    Read full review
    Zoho
    It is well suited in scenarios:
    1. Well-defined static list with proper info.
    2. Not building email templates from scratch
    3. Litmus testing involved
    4. Easy to use simple automation journeys involved
    Not well-suited scenarios:
    1. Complex Customer journeys
    2. Dynamic content involved
    3. Integration with other products other than the ZOHO suite
    4. Testing API limits
    Incentivized
    Read full review
    Pros
    Nimble
    • Importing contacts in the CRM is very much consist of easy steps.
    • It allows me to create, edit and view contacts records anywhere from the web.
    • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
    • it is playing an excellent role in managing our all relations.
    Incentivized
    Read full review
    Zoho
    • The best thing about this software is its integration with G-suite.
    • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
    • It helps users to engage subscribers via various social media platforms.
    • It allows users to compare various email campaigns.
    Incentivized
    Read full review
    Cons
    Nimble
    • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
    • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
    Incentivized
    Read full review
    Zoho
    • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
    • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
    • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
    • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
    • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
    • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
    Incentivized
    Read full review
    Likelihood to Renew
    Nimble
    It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
    Read full review
    Zoho
    Because I am a single user organization and the subscription is free for up to 3 users.
    Incentivized
    Read full review
    Usability
    Nimble
    The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
    Incentivized
    Read full review
    Zoho
    Zoho Campaigns is a powerful email sending tool. Zoho Campaigns is highly user-friendly and intuitive software. Complex email marketing tasks are simplified by Zoho Campaigns. Best part of Zoho Campaigns is that when you upload the email addresses it verifies that emails are valid or not. I have never seen this feature except in Zoho Campaigns.
    Read full review
    Support Rating
    Nimble
    It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
    Incentivized
    Read full review
    Zoho
    Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
    Incentivized
    Read full review
    Return on Investment
    Nimble
    • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
    • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
    Incentivized
    Read full review
    Zoho
    • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
    • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
    • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
    Incentivized
    Read full review
    ScreenShots

    Zoho Campaigns Screenshots

    Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard