NinjaCat vs. WordTracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
NinjaCat
Score 7.8 out of 10
N/A
NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…N/A
WordTracker
Score 7.5 out of 10
N/A
N/AN/A
Pricing
NinjaCatWordTracker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
NinjaCatWordTracker
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details——
More Pricing Information
Features
NinjaCatWordTracker
SEO
Comparison of SEO features of Product A and Product B
NinjaCat
-
Ratings
WordTracker
8.0
3 Ratings
3% above category average
Keyword analysis00 Ratings8.03 Ratings
Backlink management00 Ratings4.01 Ratings
SERP ranking tracking00 Ratings9.01 Ratings
Page grader00 Ratings9.01 Ratings
Competitive analysis00 Ratings8.01 Ratings
Site audit / diagnostics00 Ratings9.01 Ratings
Site recommendations00 Ratings8.01 Ratings
Task management00 Ratings9.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
NinjaCat
-
Ratings
WordTracker
7.8
2 Ratings
3% above category average
Local SEO00 Ratings1.02 Ratings
Social SEO00 Ratings10.01 Ratings
Mobile SEO00 Ratings10.01 Ratings
Global SEO00 Ratings10.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
NinjaCat
-
Ratings
WordTracker
8.5
1 Ratings
1% above category average
Multi-domain support00 Ratings8.01 Ratings
Integration with web analytics tools00 Ratings9.01 Ratings
Best Alternatives
NinjaCatWordTracker
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TapClicks
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Score 9.2 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Alteryx
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Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
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Score 8.7 out of 10
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User Ratings
NinjaCatWordTracker
Likelihood to Recommend
1.0
(4 ratings)
8.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(3 ratings)
Support Rating
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
NinjaCatWordTracker
Likelihood to Recommend
NinjaCat Inc.
NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
Read full review
WordTracker
To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
Read full review
Pros
NinjaCat Inc.
  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
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WordTracker
  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
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Cons
NinjaCat Inc.
  • The tool does struggle with handling data from tools that aren't particularly clean.
  • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
  • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
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WordTracker
  • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
  • Pricing could be more affordable
  • Better explore keywords that indicate a customer is ready to purchase
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Likelihood to Renew
NinjaCat Inc.
No answers on this topic
WordTracker
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Read full review
Support Rating
NinjaCat Inc.
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
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WordTracker
No answers on this topic
Alternatives Considered
NinjaCat Inc.
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use. Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
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WordTracker
I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
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Return on Investment
NinjaCat Inc.
  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
Read full review
WordTracker
  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
Read full review
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