What users are saying about
8 Ratings
14 Ratings
8 Ratings
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Score 8.7 out of 100
14 Ratings
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Score 7 out of 100

Likelihood to Recommend

NinjaCat

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
Matthew Stewart | TrustRadius Reviewer

WordTracker

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool
Elise Phillips | TrustRadius Reviewer

Feature Rating Comparison

SEO

NinjaCat
WordTracker
8.1
Keyword analysis
NinjaCat
WordTracker
8.5
Backlink management
NinjaCat
WordTracker
4.0
SERP ranking tracking
NinjaCat
WordTracker
9.0
Page grader
NinjaCat
WordTracker
9.0
Competitive analysis
NinjaCat
WordTracker
8.0
Site audit / diagnostics
NinjaCat
WordTracker
9.0
Site recommendations
NinjaCat
WordTracker
8.0
Task management
NinjaCat
WordTracker
9.0

SEO Channels

NinjaCat
WordTracker
10.0
Local SEO
NinjaCat
WordTracker
10.0
Social SEO
NinjaCat
WordTracker
10.0
Mobile SEO
NinjaCat
WordTracker
10.0
Global SEO
NinjaCat
WordTracker
10.0

SEO Platform & Account Management

NinjaCat
WordTracker
8.5
Multi-domain support
NinjaCat
WordTracker
8.0
Integration with web analytics tools
NinjaCat
WordTracker
9.0

Pros

NinjaCat

  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
John Kobel | TrustRadius Reviewer

WordTracker

  • Keyword research to find the perfect phrases with low competition and high impression rate
  • Keeping up with trending topics in any industry field
  • Giving new ideas on longtail keyword phrases to target or utilize on your blog
Claire Hawkes | TrustRadius Reviewer

Cons

NinjaCat

  • The tool does struggle with handling data from tools that aren't particularly clean.
  • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
  • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
James Arnold | TrustRadius Reviewer

WordTracker

  • A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
  • For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
  • Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.
Bailie Losleben | TrustRadius Reviewer

Likelihood to Renew

NinjaCat

No score
No answers yet
No answers on this topic

WordTracker

WordTracker 7.9
Based on 3 answers
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Maddie Silver | TrustRadius Reviewer

Support Rating

NinjaCat

NinjaCat 6.6
Based on 2 answers
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
Matthew Stewart | TrustRadius Reviewer

WordTracker

No score
No answers yet
No answers on this topic

Alternatives Considered

NinjaCat

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
John Kobel | TrustRadius Reviewer

WordTracker

Keyword planner tool
Julie Quinones | TrustRadius Reviewer

Return on Investment

NinjaCat

  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
James Arnold | TrustRadius Reviewer

WordTracker

  • This tool has had nothing but a positive impact on our business and helps us tend to our clients everyday.
Elise Phillips | TrustRadius Reviewer

Pricing Details

NinjaCat

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

WordTracker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

NinjaCat
8.6
WordTracker
9.0

Likelihood to Renew

NinjaCat
WordTracker
7.9

Support Rating

NinjaCat
6.6
WordTracker

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