What users are saying about
5 Ratings
174 Ratings
5 Ratings
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Score 9.8 out of 100
174 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Omniconvert

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
Dustin Day | TrustRadius Reviewer

VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Omniconvert
8.3
VWO
7.5
Split URL testing
Omniconvert
9.0
VWO
9.1
Multivariate testing
Omniconvert
5.0
VWO
7.8
Visual / WYSIWYG editor
Omniconvert
9.0
VWO
7.3
Experiment workflow and approval
Omniconvert
10.0
VWO
a/b experiment testing
Omniconvert
VWO
8.2
Multi-page/funnel testing
Omniconvert
VWO
6.4
Cross-browser testing
Omniconvert
VWO
8.2
Test significance
Omniconvert
VWO
7.3
Advanced code editor
Omniconvert
VWO
9.1
Visitor recordings
Omniconvert
VWO
6.4
Preview mode
Omniconvert
VWO
6.4
Test duration calculator
Omniconvert
VWO
6.4

Audience Segmentation & Targeting

Omniconvert
9.0
VWO
8.2
Standard visitor segmentation
Omniconvert
8.0
VWO
9.1
Website personalization
Omniconvert
10.0
VWO
7.3
Behavioral visitor segmentation
Omniconvert
VWO
7.3
Traffic allocation control
Omniconvert
VWO
9.1

Results and Analysis

Omniconvert
VWO
7.0
Heatmap tool
Omniconvert
VWO
6.4
Click analytics
Omniconvert
VWO
6.4
Scroll maps
Omniconvert
VWO
6.4
Conversion tracking
Omniconvert
VWO
8.2
Goal tracking
Omniconvert
VWO
8.2
Test reporting
Omniconvert
VWO
7.3
Results segmentation
Omniconvert
VWO
5.5
Experiments results dashboard
Omniconvert
VWO
8.2

Pros

Omniconvert

  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha | TrustRadius Reviewer

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen | TrustRadius Reviewer

Cons

Omniconvert

  • The learning curve could be easier.
  • Improve onboarding.
Dustin Day | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Omniconvert

No score
No answers yet
No answers on this topic

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Omniconvert

Omniconvert 3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Omniconvert

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
I have not experienced an application error or unplanned outage with VWO.
Anonymous | TrustRadius Reviewer

Performance

Omniconvert

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Anonymous | TrustRadius Reviewer

Support Rating

Omniconvert

Omniconvert 10.0
Based on 1 answer
They have been polite and good about updates.
Dustin Day | TrustRadius Reviewer

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Omniconvert

No score
No answers yet
No answers on this topic

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Anonymous | TrustRadius Reviewer

Implementation Rating

Omniconvert

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Omniconvert

Unless has an easier learning curve but they have different features. Their personalization is similar though.
Dustin Day | TrustRadius Reviewer

VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Michel Zurkirchen | TrustRadius Reviewer

Scalability

Omniconvert

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Anonymous | TrustRadius Reviewer

Return on Investment

Omniconvert

  • Better customer service
Ulymar Rocha | TrustRadius Reviewer

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Omniconvert

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Omniconvert Editions & Modules

Edition
10 000 tested views$591
50 000 tested views$1791
30 000 tested views$1191
  1. Per Month
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details

Rating Summary

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