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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Omnisend

    Score8.2 out of 10
    N/AOmnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.

    $16

    per month 500 contacts, 6,000 emails / month

    OptinMonster

    Score9.1 out of 10
    N/AOptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

    $7

    per month (billed annually)

    Privy

    Score9.3 out of 10
    N/APrivy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.N/A
    Pricing
    OmnisendOptinMonsterPrivy
    Editions & Modules
    Free plan
    $0
    Standard plan
    $16
    per month
    Pro plan
    $59
    per month
    Basic
    $7
    per month billed annually
    Plus
    $19
    per month billed annually
    Pro
    $29
    per month billed annually
    Growth
    $49
    per month billed annually
    No answers on this topic
    Offerings
    Pricing Offerings
    OmnisendOptinMonsterPrivy
    Free Trial
    NoNoNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeRequiredNo setup feeNo setup fee
    Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.——
    More Pricing Information
    Community Pulse
    OmnisendOptinMonsterPrivy
    Considered Multiple Products
    Omnisend
    No answer on this topic
    OptinMonster
    Chose OptinMonster
    We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I …
    Incentivized
    Privy
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    10 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    No answers on this topic
    No answers on this topic
    Features
    OmnisendOptinMonsterPrivy
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Omnisend and OptinMonster and Privy
    Feature
    Omnisend
    7.3
    14 Ratings
    9% below category average
    OptinMonster
    -
    Ratings
    Privy
    -
    Ratings
    WYSIWYG email editor8.213 Ratings00 Ratings00 Ratings
    Dynamic content5.612 Ratings00 Ratings00 Ratings
    Ability to test dynamic content7.611 Ratings00 Ratings00 Ratings
    Landing pages8.37 Ratings00 Ratings00 Ratings
    A/B testing8.49 Ratings00 Ratings00 Ratings
    Mobile optimization8.711 Ratings00 Ratings00 Ratings
    Email deliverability reporting7.013 Ratings00 Ratings00 Ratings
    List management6.613 Ratings00 Ratings00 Ratings
    Triggered drip sequences5.211 Ratings00 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Omnisend and OptinMonster and Privy
    Feature
    Omnisend
    6.8
    13 Ratings
    11% below category average
    OptinMonster
    -
    Ratings
    Privy
    -
    Ratings
    Dashboards6.212 Ratings00 Ratings00 Ratings
    Standard reports6.113 Ratings00 Ratings00 Ratings
    Custom reports8.110 Ratings00 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Omnisend and OptinMonster and Privy
    Feature
    Omnisend
    8.7
    10 Ratings
    6% above category average
    OptinMonster
    -
    Ratings
    Privy
    -
    Ratings
    Link Tracking8.88 Ratings00 Ratings00 Ratings
    Image Validation8.17 Ratings00 Ratings00 Ratings
    Inbox Display8.87 Ratings00 Ratings00 Ratings
    Email Previews9.110 Ratings00 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Omnisend and OptinMonster and Privy
    Feature
    Omnisend
    -
    Ratings
    OptinMonster
    5.0
    1 Ratings
    26% below category average
    Privy
    -
    Ratings
    A/B tests00 Ratings5.01 Ratings00 Ratings
    Best Alternatives
    OmnisendOptinMonsterPrivy
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Thrive Leads
    Score9.4 out of 10
    Thrive Leads
    Score9.4 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    OmnisendOptinMonsterPrivy
    Likelihood to Recommend
    6.4
    (14 ratings)
    9.0
    (3 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    8.7
    (7 ratings)
    7.0
    (2 ratings)
    9.0
    (2 ratings)
    Support Rating
    5.0
    (1 ratings)
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    User Testimonials
    OmnisendOptinMonsterPrivy
    Likelihood to Recommend
    Omnisend
    It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
    Read full review
    OptinMonster
    OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
    Incentivized
    Read full review
    Privy
    Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
    Incentivized
    Read full review
    Pros
    Omnisend
    • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
    • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
    • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
    Read full review
    OptinMonster
    • Lots of pre-designed campaigns to choose from that are fully customizable.
    • Customizable CSS for each campaign is built in.
    Incentivized
    Read full review
    Privy
    • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
    • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
    • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
    • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
    • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
    Incentivized
    Read full review
    Cons
    Omnisend
    • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
    • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
    • Would like to see more sample templates and campaigns.
    Incentivized
    Read full review
    OptinMonster
    • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
    • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
    Incentivized
    Read full review
    Privy
    • It gets some getting used to setting up emails with pictures.
    • Service isn't cheap but you get what you pay for.
    Incentivized
    Read full review
    Likelihood to Renew
    Omnisend
    No answers on this topic
    OptinMonster
    No answers on this topic
    Privy
    • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
    • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
    • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
    • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
    • Easy installation on sites: Just a strip of code.
    • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
    Incentivized
    Read full review
    Usability
    Omnisend
    The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.
    Read full review
    OptinMonster
    I don't change the pop up texts and leave the service to work without tinkering. I don't particularly like the dashboard elements and design functionality. But the product does exactly what it is designed for.
    Incentivized
    Read full review
    Privy
    Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
    Incentivized
    Read full review
    Support Rating
    Omnisend
    Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
    Read full review
    OptinMonster
    I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.
    Incentivized
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    Privy
    The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
    Incentivized
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    Alternatives Considered
    Omnisend
    We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
    Incentivized
    Read full review
    OptinMonster
    Bitly link tracking can show us how content is resonating with our different audiences. Links do direct traffic to websites where a new visitor can be invited to subscribe to a newsletter. We can see a spike in traffic on a certain link and this can be connected to new subscriber growth as visitors react to the OptinMonster plugin. The two products co-exist effectively.
    Incentivized
    Read full review
    Privy
    After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
    Incentivized
    Read full review
    Return on Investment
    Omnisend
    • I am able to see if ordered were placed based on who opened the email and clicked on links.
    • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
    • It has helped to increase website traffic
    • It has allowed my to expand how I can communicate with potential customers.
    Incentivized
    Read full review
    OptinMonster
    • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
    • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
    Incentivized
    Read full review
    Privy
    • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
    • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
    Incentivized
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    ScreenShots

    Omnisend Screenshots

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