Likelihood to Recommend I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Read full review Well suited: - leadership communication. When our CEO posts a video to all company - it always gets the highest engagement - recognition/achievements posts - live streams for education, knowledge sharing - we are a company of 12000 associates and there is no other corporate channel for us to gather more than 500 people in one place. Less appropriate: - sharing some very targetted messages - it's impossible to do at Workplace without creating a group. So we use email channel for such targetted communications - instant communication like in a chat (probably it's less appropriate in our specific case because we use MS Teams for such quick communication instead of WP chats)
Read full review Pros Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams. Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration. High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels. Read full review Bring groups of people together to share info, stories, updates, etc. The chat app is pretty decent. Workplace Live is a good large-group meeting broadcast platform. It's pretty intuitive to use for anyone who's used Facebook. It provides different levels of "security" for groups, allowing you to have open, closed, and "secret" groups. It's easy to paste images into your posts and comments, without having to necessarily go through the process of saving an image as a file, etc. It has search capabilities for finding old information. It's available for both desktop/laptop and mobile devices. It's secured to allow only those within the company to see company-related info (but it also has a few inter-company groups, which can be useful, too). Workplace Chat has the ability to set it to Do Not Disturb. You can set notifications, including email notifications, if you want to be alerted to new activity in your groups, etc. You can use Markdown to format your text Read full review Cons No publishing capabilities, for the most part. No analytics tie-ins. Rather pricey. Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile. Read full review It would be helpful if a review confirmation checkbox was able to be placed by files that needed to be read or reviewed. Along the same line, approve, review again, etc. would be helpful checkboxes to add by files, proposals. The layout is clean but suffers a bit from the center column width with two sidebars and a lot of empty space. It almost looks like a going out of business sale retail store where you notice the empty shelves. Workplace feels a bit bare at times. I think some good design modifications can help. Now on mobile, it is a great layout. I am addressing specifically the desktop browser login. An admin control dashboard would be really effective and even more so with more users on the platform. Read full review Usability Having to download multiple apps just to use the tool is very cumbersome. Facebook would have make this better by wrapping it in as a main feature within their app, but having to use multiple apps to see discussions and walls is so frustrating.
Read full review Support Rating Workplace by Facebook is an excellent fit in respect of support and documentation. It has excellent tutorials and documentation, as well. The UI and UX are already great as it is developed and maintained by Facebook, so most of the times, there is no need for any support or documentation.
Read full review Alternatives Considered You get for what you paid for. Opal has more features
Read full review Workplace by Facebook is so much more than just a project management tool like
Basecamp or
Slack . The ability to disseminate information to employees is easier and better with Workplace by Facebook. It can also be used for informal messaging and sharing of information. It combines the best features of both with the same look and feel as Facebook.
Read full review Return on Investment Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments. Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers. I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth. Read full review We can meet the project times, that with the communication in real time. We provide solutions to our suppliers in a reliable and efficient manner. When a business can save time and at the same time respond to the demands of customers, this translates into greater market capture of action for the company. Read full review ScreenShots Workplace from Meta Screenshots