OpenText Magellan vs. SMARTe Data Platform

If you do not have a large budget and are a large organization, I would steer clear of Actuate. If you are looking to do very complex washboarding, I would not use them. Your developers have to be very skilled to work with this. Plan to bring in consultants if necessary to help your process. Adhoc reporting is weak. If your pricing is user based and you expand, this could be very expensive.

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• The report outputs can vary across different types such as HTML, PDF, and Excel
• Their open source offering is very sufficient
• There are great boards and blogs for developers and engineers to expand and use their features.
• The people from the company that I've worked with are professional and courteous.

Incentivized

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• The documentation on all the available features, but most importantly on the scripting side, can be improved
• The standard look & feel of some basic options, like parameter selection or sorting and filtering, looks dated and can't be customized
• The server portal needs to provide better tools
• More integration is needed with other OpenText products

Incentivized

• UI could be better.
• Automate the product buying experience.

I am no longer working for the company that was using Actuate but I believe they would continue to use it because the stitching costs would be to high. It would require a complete rewrite of the reports and the never version of Actuate (BIRT) even required an almost complete report rewrite

Incentivized

It is quite intuitive to use. It is fit specifically for doing sentiment, emotion, and intention analysis as well as text classification and text summarization. I would have given 10 if it is fit for the purpose of doing image processing and analysis as well. There is a huge market to analyze video and image data.

Incentivized

Always there on the front and backend for us and the client.

It is vastly superior to these in many ways, for complex reporting it is a much more sophisticated solution. Visualizations are very good. Javascript extensibility is very powerful, others don't support this or as well. Pentaho and MS are both OLAP oriented. Pentaho is moving more toward big data, which was not our primary focus. Others are stuck in the Crystal Reports Band metaphor.

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• Actuate can handle 50 to 60 sub reports inside a report very well.
• Dynamically creating the datasource, chart, graph, reports are the main advantages. We can do any level of drilling, and can create a performance matrix dashboard efficiently.

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized