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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimal

    Score8.5 out of 10
    N/AOptimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

    $2,388

    per year

    QuestionPro

    Score9.2 out of 10
    N/AQuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…

    $99

    per month per user

    Pricing
    OptimalQuestionPro
    Editions & Modules
    Starter
    $2388
    per year
    Enterprise
    Custom
    Essentials
    $0
    Free for life per user
    Team Edition
    $83
    per month per user
    Advanced
    $99
    per month per user
    Research Edition
    Contact Vendor
    Offerings
    Pricing Offerings
    OptimalQuestionPro
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    OptimalQuestionPro
    Considered Both Products
    Optimal Workshop
    No answer on this topic
    QuestionPro Inc
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Features
    OptimalQuestionPro
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Optimal and QuestionPro
    Feature
    Optimal
    -
    Ratings
    QuestionPro
    9.7
    4 Ratings
    19% above category average
    Survey templates00 Ratings10.04 Ratings
    Themes00 Ratings9.04 Ratings
    Custom logo/branding00 Ratings10.04 Ratings
    Survey Content
    Comparison of Survey Content features of Optimal and QuestionPro
    Feature
    Optimal
    -
    Ratings
    QuestionPro
    9.7
    5 Ratings
    13% above category average
    Changes to live survey00 Ratings10.05 Ratings
    Question design help00 Ratings9.05 Ratings
    Multiple question types00 Ratings10.05 Ratings
    Survey Logic
    Comparison of Survey Logic features of Optimal and QuestionPro
    Feature
    Optimal
    -
    Ratings
    QuestionPro
    10.0
    5 Ratings
    18% above category average
    Survey logic flexibility00 Ratings10.05 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Optimal and QuestionPro
    Feature
    Optimal
    -
    Ratings
    QuestionPro
    9.4
    5 Ratings
    15% above category average
    Response tracking00 Ratings10.05 Ratings
    Data export00 Ratings10.05 Ratings
    Standard reports00 Ratings8.05 Ratings
    Custom reports00 Ratings10.04 Ratings
    Analytics00 Ratings9.05 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Optimal and QuestionPro
    Feature
    Optimal
    -
    Ratings
    QuestionPro
    10.0
    5 Ratings
    15% above category average
    Access controls00 Ratings10.05 Ratings
    Compliance00 Ratings10.04 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Optimal and QuestionPro
    Feature
    Optimal
    -
    Ratings
    QuestionPro
    7.7
    4 Ratings
    5% below category average
    Vendor-offered crowdsourcing00 Ratings5.33 Ratings
    Respondent restrictions00 Ratings10.04 Ratings
    Best Alternatives
    OptimalQuestionPro
    Small Businesses
    No answers on this topic
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Dovetail
    Score8.6 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    UserTesting
    Score8.1 out of 10
    SurveyMonkey
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OptimalQuestionPro
    Likelihood to Recommend
    9.0
    (11 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.6
    (6 ratings)
    Usability
    8.0
    (2 ratings)
    10.0
    (3 ratings)
    Support Rating
    8.9
    (3 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    OptimalQuestionPro
    Likelihood to Recommend
    Optimal Workshop
    Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
    Incentivized
    Read full review
    QuestionPro Inc
    QuestionPro is great for forced-choice and Likert-scale data, and it easily turns raw data into readable statistics. The simple interface lacks attractiveness but is easy to learn and use, even for members outside the digital age. QuestionPro is less effective for qualitative data and short answer responses in large quantities. Reporting and analytic features leave this information in the bulky design, clogging the report and preventing cohesive presentation of the data.
    Incentivized
    Read full review
    Pros
    Optimal Workshop
    • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
    • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
    Incentivized
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    QuestionPro Inc
    • Before choosing QuestionPro, we evaluated it and Qualtrics, SurveyGizmo, and SurveyMonkey. A committee tested each of 141 key features on all four products. QuestionPro did well in the comparison and we have ended up using even more features that we tested. The summary of that work can be found here: https://oit.utk.edu/research/documentation/qualtrics-to-questionpro/.
    • The way it handles anonymous surveys is particularly good. With most products, you have to remember to check the "anonymous" box to prevent it from saving email addresses or other identifiable data. But if you forget to do so, you can't tell by taking the survey. Question pro uses "Respondent Anonymity Assurance" that must be turned on by the company (a quick request from the chat window will suffice) and then it can never be turned off. This activates a link that appears on the bottom left-hand of each survey page. Clicking it takes the survey participant to a company page which assures them that the anonymous feature is indeed turned on.
    • It has a very nice combination of great power and ease of use.
    • The support we have received from the company has been excellent. Our team has worked with around 30 research software vendors for over 35 years and this company stands out as being extremely responsive to our needs. We told them we needed a migration tool to help us move from Qualtrics to QuestionPro and they created one in just a few weeks. They've added or improved a number of other features for us, at no charge.
    Read full review
    Cons
    Optimal Workshop
    • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
    • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
    • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
    • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
    Read full review
    QuestionPro Inc
    • The current user interface for designing and editing questions is truly awful. A big step backwards from earlier user interfaces which were great.
    • Customer support is not very helpful.
    • Results of survey are not exported in a way that is easy to translate into R data frame.
    Read full review
    Likelihood to Renew
    Optimal Workshop
    No answers on this topic
    QuestionPro Inc
    It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
    Read full review
    Usability
    Optimal Workshop
    I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
    Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
    Incentivized
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    QuestionPro Inc
    QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
    Read full review
    Support Rating
    Optimal Workshop
    We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
    Incentivized
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    QuestionPro Inc
    They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
    Read full review
    Implementation Rating
    Optimal Workshop
    No answers on this topic
    QuestionPro Inc
    Try every feature and test take your surveys multiple times, running through different scenarios.
    Read full review
    Alternatives Considered
    Optimal Workshop
    For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
    Incentivized
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    QuestionPro Inc
    First of all, QuestionPro has powerful futures when we compare it with others. I am not sure but somehow interface of the product is always important for some more than its functionality. QuestionPro has many features, functionality and has a great interface. It is easy to use and a software that is easy to understand.
    Incentivized
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    Return on Investment
    Optimal Workshop
    • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
    • Optimal Workshop has helped investigated the labeling on several websites.
    • Optimal Workshop has also support in the investigation of UX in navigations.
    Incentivized
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    QuestionPro Inc
    • QuestionPro is being used to automate surveys that were previously done by hand. We would not have been able to do this without the anonymous tracking feature. It has cut turnaround of reports by more than half.
    • This is of course more efficient, but this could be expected of any software that automates a survey for you.
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    ScreenShots