Optimizely Web Experimentation vs. Picreel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Web Experimentation
Score 8.6 out of 10
N/A
Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
Picreel
Score 9.1 out of 10
N/A
Automated marketing technology that provides an opportunity to extract value from abandoning visitors. Picreel is a solution that aims to make it easy to add exit Popups, website Overlays, onsite messages , nano bars & surveys to a website. It is based on automated customer capture technology called exit intent. Picreel is a marketing tool that helps in increasing site retention, reduce shopping cart abandonment,…
$0
Pricing
Optimizely Web ExperimentationPicreel
Editions & Modules
No answers on this topic
Free Plan
$0
5,000 visitors/month
Business Plan
$9.99
10,000 visitors/month
Offerings
Pricing Offerings
Optimizely Web ExperimentationPicreel
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Optimizely Web ExperimentationPicreel
Top Pros
Top Cons
Features
Optimizely Web ExperimentationPicreel
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Optimizely Web Experimentation
7.9
150 Ratings
5% below category average
Picreel
-
Ratings
a/b experiment testing9.0150 Ratings00 Ratings
Split URL testing8.5122 Ratings00 Ratings
Multivariate testing8.4127 Ratings00 Ratings
Multi-page/funnel testing7.9116 Ratings00 Ratings
Cross-browser testing7.986 Ratings00 Ratings
Mobile app testing8.066 Ratings00 Ratings
Test significance8.4136 Ratings00 Ratings
Visual / WYSIWYG editor7.9121 Ratings00 Ratings
Advanced code editor7.9114 Ratings00 Ratings
Page surveys6.217 Ratings00 Ratings
Visitor recordings8.418 Ratings00 Ratings
Preview mode7.7133 Ratings00 Ratings
Test duration calculator7.4101 Ratings00 Ratings
Experiment scheduler8.1101 Ratings00 Ratings
Experiment workflow and approval7.781 Ratings00 Ratings
Dynamic experiment activation7.565 Ratings00 Ratings
Client-side tests8.088 Ratings00 Ratings
Server-side tests7.244 Ratings00 Ratings
Mutually exclusive tests8.074 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Optimizely Web Experimentation
8.3
142 Ratings
4% below category average
Picreel
-
Ratings
Standard visitor segmentation8.4137 Ratings00 Ratings
Behavioral visitor segmentation7.8113 Ratings00 Ratings
Traffic allocation control9.1135 Ratings00 Ratings
Website personalization7.9103 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Optimizely Web Experimentation
8.3
138 Ratings
3% below category average
Picreel
-
Ratings
Heatmap tool9.313 Ratings00 Ratings
Click analytics8.833 Ratings00 Ratings
Scroll maps8.517 Ratings00 Ratings
Form fill analysis8.065 Ratings00 Ratings
Conversion tracking8.744 Ratings00 Ratings
Goal tracking8.2117 Ratings00 Ratings
Test reporting7.9126 Ratings00 Ratings
Results segmentation7.693 Ratings00 Ratings
CSV export7.992 Ratings00 Ratings
Experiments results dashboard8.049 Ratings00 Ratings
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Optimizely Web ExperimentationPicreel
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Score 9.8 out of 10
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Score 9.8 out of 10
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Score 8.9 out of 10
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Score 8.4 out of 10
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Score 8.9 out of 10
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User Ratings
Optimizely Web ExperimentationPicreel
Likelihood to Recommend
8.7
(238 ratings)
9.1
(6 ratings)
Likelihood to Renew
9.4
(51 ratings)
-
(0 ratings)
Usability
9.9
(58 ratings)
-
(0 ratings)
Availability
10.0
(7 ratings)
-
(0 ratings)
Performance
7.3
(6 ratings)
-
(0 ratings)
Support Rating
10.0
(16 ratings)
-
(0 ratings)
Online Training
3.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(11 ratings)
-
(0 ratings)
Configurability
6.0
(1 ratings)
-
(0 ratings)
Product Scalability
7.9
(148 ratings)
-
(0 ratings)
User Testimonials
Optimizely Web ExperimentationPicreel
Likelihood to Recommend
Optimizely
Best for CRO initiatives, including testing variations of landing pages,
user flows, and product pages. Optimizely may not be suitable for more complex machine
learning models. To analyze the effect of the feature usage the way we will do in our solution. Using the audience to measure the success of the features Also, to the best of my knowledge, Optimizely is the only tool that can do all this.
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Picreel
Onboarding and success managers are available only in some plans. I hope they offer a successful manager on every plan in the future.
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Pros
Optimizely
  • Powerful Stats Engine that drives conclusivity of outcomes and helps generate trust in results when shared to leadership and stakeholders.
  • Customizable metrics with various tags, properties, and attributes that allow users flexibility in what and how they architect their Optimizely analytics.
  • Flexibility for different levels of tech expertise, I live in the tool as an expert JavaScript and front-end developer, someone else might use solely the visual editor to click and make changes without knowledge of how to code.
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Picreel
  • The A/B testing feature is a godsend.
  • It has helped me determine what popup designs and copy work better to get results.
  • The huge number of templates sorted in various categories helps create amazing popups quickly.
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Cons
Optimizely
  • Google Tag Manager. Our challenge, it's a strange use case, but our challenge is that we don't have Google Tag Manager, so we can't integrate with GA4. And that's been a bit of a bummer. So I would like to be able to integrate with GA4 even without Google Tag Manager.
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Picreel
  • A/B testing is good but the analytics and comparison feature when we A/B test the popups to check the campaign results need improvements.
  • As an e-commerce owner, leads are everything for our marketers to run campaigns and boost conversions. Picreel proved to be a great lead generation tool as we targeted website visitors with interactive pop ups at the right time. This helped us in reducing cart abandonment rates and we also witnessed an increase in our newsletter subscribers.
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Likelihood to Renew
Optimizely
I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
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Picreel
No answers on this topic
Usability
Optimizely
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
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Picreel
No answers on this topic
Reliability and Availability
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Picreel
No answers on this topic
Performance
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Picreel
No answers on this topic
Support Rating
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Picreel
No answers on this topic
Online Training
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Picreel
No answers on this topic
Implementation Rating
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Picreel
No answers on this topic
Alternatives Considered
Optimizely
Optimizely Web Experimentation was more robust and able to handle the broad array of sites we run than VWO. It has been a great platform to easily add additional sites onto, but still providing a universal overview of all of them, making management a simple task.
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Picreel
Picreel is working fine for me as it is but could include the scope for a more detailed self-help guide or FAQ section. This would reduce my need to contact the customer service panel for issues that are slightly more complex.
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Scalability
Optimizely
It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.
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Picreel
No answers on this topic
Return on Investment
Optimizely
  • increased conversions/revenue from implementing successful experiments
  • time saved by not guessing and going back and forth with stakeholder
  • Used to collect click data while our GTM is down. Giving my team eyes on click data as a work around
  • able to push a winning test to 100% of users until devs can get to project, so fast implementation of a win
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Picreel
  • A positive is it helps me to boost my conversion rate on the website.
  • Needs to improve in dashboard
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ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the Web Experimentation Visual Editor :

- Tweak experiments using the visual editor or dive into custom code when needed.
- Modify elements, update styling, or add dynamic behaviors.
- Ensure perfect variations while keeping control over every detail of the experiment.Screenshot of AI Content Suggestions:

- Generates copy variations to supercharge experiments.
- The AI suggests high-impact messaging for tests when hovering over a field.
- AI-powered content suggestions help skip the brainstorming process.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Custom Templates in the Visual Editor:

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of the Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.

Picreel Screenshots

Screenshot of Picreel Popup BuilderScreenshot of Picreel : Template ExampleScreenshot of Analytics DashboardScreenshot of Popup Customization