Oracle Hospitality features the OPERA 5 property management solutions, which allow hoteliers to orchestrate the many facets of their business—including reservations, loyalty, and sales and catering. OPERA 5 fits hotels of all types, from independent properties to international resorts.
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Revinate
Score 7.0 out of 10
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Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.
Oracle Hospitality OPERA--Sales and Catering is suitable for handling all hotel procedures in the best possible way. It is also well suited to keep track of restaurant sales and all invoices issued on the current day are immediately recorded in the main database that collects all the administrative information of the company.
Oracle Hospitality OPERA is not well suited for maintaining multiple sessions between departments. It causes software downgrades and loss of information if not handled properly.
Revinate is a great platform for smaller-sized hotels who do not need the advanced functionalities of a larger ESP like Salesforce Marketing Cloud. You do not need coding experience, but if you would like to custom-code your emails you can do so. The automation features leave room for improvement as does its reporting features
OPERA is too slow to run for the first time and the problem persists in time.
That OPERA only opens through browsers like Internet Explorer takes away from the user's interest and makes it adapt to the slowness of the browser in question.
It does not allow autonomy in terms of software, which means that if you are occupying your session on the platform and another collaborator needs to use it because it causes crashes in the OPERA system, which causes problems.
Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.
OPERA has taken a new perspective on how to manage the hospitality industry today and what holds it together with its predecessor Oracle Hospitality (formerly MICROS) is that it allows for better functionality in terms of its interface and the fact that MICROS is an outdated system makes it very susceptible to constant errors in its data system. OPERA, however, has proven itself in every aspect for which it was created and makes it suitable for the hospitality industry.
Revinate is perfect for our small-to-medium sized hotel clients who do not need a more advanced ESP. If you have a larger client that needs more advanced features, I would suggest using Salesforce. If you require more in-depth reporting and automation features for a small to mid sized client, Mailchimp is also a great choice. I do not recommend TravelClick for any clients.
Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.